California Amazon Seller Suspension Demand Letter

[Your Name / Business Name] [Your Address] [City, CA ZIP] [Your Email] [Date] Amazon.com Services LLC Attn: Legal Department 410 Terry Avenue North Seattle, WA 98109 Via Email: seller-suspension-appeals@amazon.com Via Certified Mail, Return Receipt Requested Re: Demand for Reinstatement and Damages - Wrongful Seller Account Suspension Seller Account: [Your Seller ID] Store Name: [Your Store Name] Suspension Date: [Date] Suspension Reason Cited: [Quote from suspension notice] Dear Amazon Legal Department: I am a California-based Amazon seller whose account was wrongfully suspended on [Date]. I am writing to demand immediate reinstatement of my selling privileges and compensation for damages caused by Amazon's breach of the Business Solutions Agreement and violations of California law. ACCOUNT HISTORY I have operated as an Amazon seller since [Year], maintaining [describe positive metrics: e.g., "98%+ positive feedback, 4.8+ star rating, under 1% order defect rate"]. My account has generated approximately $[Amount] in annual sales. Prior to this suspension, I had [no/minimal] policy warnings or account issues. SUSPENSION CIRCUMSTANCES On [Date], I received notification that my seller account was suspended for [quote suspension reason]. The notice stated [quote specific language] but failed to identify: - Specific ASINs or transactions at issue - Specific dates of alleged violations - Evidence supporting the allegations - Identity of complainants (if IP-based) I submitted a Plan of Action on [Date] addressing [describe POA content]. Amazon denied reinstatement on [Date], stating only [quote denial language]. LEGAL ANALYSIS Breach of Contract - Business Solutions Agreement The BSA requires Amazon to provide notice of suspension reasons and a meaningful appeal process. Amazon's vague suspension notice and form denial responses breach these contractual obligations. Amazon's refusal to identify specific violations or evidence prevents me from meaningfully addressing any legitimate concerns. California Unfair Competition Law (B&P Code 17200) Amazon's suspension practices constitute unfair business practices under California's UCL: 1. Unlawful: Amazon accepts unverified competitor complaints as grounds for suspension, violating California's prohibition on unfair dealing. 2. Unfair: Suspending accounts based on algorithmic determinations without human review, denying sellers access to evidence against them, and refusing meaningful appeals causes substantial injury without legitimate business justification. 3. Fraudulent: Amazon represents that sellers will receive fair treatment and meaningful appeals while systematically denying both. Breach of Implied Covenant of Good Faith and Fair Dealing Under California law, every contract contains an implied covenant that neither party will unfairly interfere with the other's right to receive the benefits of the agreement. Amazon's arbitrary suspension, without genuine policy violations, breaches this covenant. Amazon's bad faith is evidenced by: - Failure to specify actual violations - Denial of appeal without substantive review - Acceptance of unverified third-party complaints - Algorithmic suspension without human oversight DAMAGES Amazon's wrongful suspension has caused the following damages: 1. Lost Profits: $[Amount] based on [X] months of suspension at $[Amount]/month average profit 2. Withheld Disbursements: $[Amount] currently held by Amazon 3. Stranded FBA Inventory: $[Amount] in inventory value plus $[Amount] in storage/removal fees 4. Lost Advertising Investment: $[Amount] in PPC campaigns and brand building 5. Reputational Harm: Loss of seller metrics, reviews, and Buy Box eligibility built over [X] years 6. Consequential Damages: [Describe any additional business harm] Total Documented Damages: $[Total Amount] DEMAND I demand that Amazon: 1. Immediately reinstate my seller account with full privileges; 2. Release all withheld disbursements totaling $[Amount] within five (5) business days; 3. Restore access to my FBA inventory or arrange return at Amazon's expense; 4. Compensate me $[Amount] for lost profits, inventory costs, and consequential damages; 5. Provide a written explanation of the specific factual basis for suspension; 6. Remove any negative notations from my account affecting future selling privileges. DEADLINE AND CONSEQUENCES If I do not receive confirmation of reinstatement and a commitment to pay damages within fourteen (14) days of this letter, I will: - Initiate arbitration proceedings under the BSA, seeking full damages plus attorney fees - File a complaint with the California Attorney General's Office regarding unfair business practices - Pursue injunctive relief under California UCL in state court (exempt from arbitration) - Report Amazon's practices to the FTC regarding deceptive platform practices DOCUMENT PRESERVATION This letter constitutes formal notice to preserve all documents and electronically stored information related to my account, the suspension decision, any complaints received, algorithmic determinations, Seller Performance team communications, and all other relevant materials. Spoliation of evidence will result in adverse inference requests in any proceeding. I am represented by counsel and prepared to pursue all available legal remedies. However, I prefer to resolve this matter promptly through reinstatement and fair compensation. Please direct all correspondence to [Your Email] and the address above. Sincerely, [Your Signature] [Your Printed Name] [Business Name if applicable] Enclosures: - Suspension notification - Plan of Action submission - Amazon denial response - Sales history documentation - Supplier invoices/authenticity documentation - Damages calculation worksheet