Email marketing platforms track opens, clicks, and engagement across your subscriber base. They also collect data about the people you email.
Side-by-side comparison of privacy scores across major email marketing services.
| Service | Score | Grade | Key Privacy Issue | |
|---|---|---|---|---|
|
M
Mailchimp
Best in Category
|
58 | C+ | Intuit acquisition expanded data sharing | View Review → |
|
K
Klaviyo
|
50 | C | E-commerce integration tracks purchase behavior | View Review → |
|
C
ConvertKit
|
45 | C- | Subscriber data used for platform features | View Review → |
|
B
Beehiiv
Lowest in Category
|
40 | C- | Network growth relies on data sharing | View Review → |
Opens, clicks, and engagement tracked without clear subscriber consent.
Subscriber data may be shared across users for suppression lists.
Engagement patterns used to score and segment subscribers.
Subscriber data enriched with additional information from data brokers.
We also analyze email marketing terms of service for consumer fairness issues like billing, cancellation, and liability.
View ToS Watchdog Email Marketing →Click through for complete privacy analysis of each service.
If you're worried about how these services are using your data, or need help understanding your rights under privacy laws, I can help.