Visual Arts Copyright Framework
Automatic Protection: Copyright protection attaches automatically when a photograph or artwork is created and fixed in tangible form. No registration is required for protection to exist, but registration is essential for enforcement and remedies.
What Visual Works Are Protected
| Work Type | Protection Scope | Common Issues |
|---|---|---|
| Photographs | Original composition, lighting, angle, timing | Stock image misuse, social media theft, website use |
| Digital Art | Original digital creations, illustrations, graphics | NFT infringement, unauthorized merchandise |
| Fine Art | Paintings, sculptures, drawings, prints | Reproductions, unauthorized derivatives |
| Graphic Design | Logos, layouts, infographics, icons | Client disputes, template theft |
| Illustrations | Book illustrations, editorial art, comics | Unauthorized reprints, merchandise |
| Stock Images | Licensed images from agencies | License violations, scope exceeding |
Registration Requirements
Why Registration Matters:
- Required before filing lawsuit (U.S. works)
- Enables statutory damages ($750-$150,000)
- Enables attorney fee recovery
- Creates presumption of validity
- Enables customs recordation
Registration Timing:
- Before infringement: Full remedies available
- Within 3 months of publication: Full remedies
- After infringement: Only actual damages
- Group registration: Available for photos (up to 750)
Common Infringement Scenarios
| Scenario | Description | Typical Damages |
|---|---|---|
| Website/Blog Use | Using images without license on commercial sites | $750-$30,000 + license fee |
| Social Media Theft | Reposting images without permission | $750-$10,000 typical settlements |
| Stock Image Violation | Using beyond license scope (size, duration, use type) | 3-10x license fee typical demands |
| Print/Merchandise | Printing images on products without license | Profits + statutory damages |
| NFT Minting | Creating NFTs of others' artwork | Sales proceeds + statutory |
| AI Training Data | Using images to train AI models | Emerging area - class actions pending |
"I Found It On Google" Is Not A Defense: Many infringers claim they didn't know the image was copyrighted because they found it online. This is not a valid defense. All original photographs and artwork are protected by copyright, regardless of where you find them. Other non-defenses include: giving credit, non-commercial use, transforming the image, or the image being widely shared.
Damages & Enforcement
Statutory Damages (17 U.S.C. 504(c))
| Category | Minimum | Maximum | Conditions |
|---|---|---|---|
| Standard | $750 | $30,000 | Per work, court discretion |
| Willful | $750 | $150,000 | Defendant knew conduct was infringing |
| Innocent | $200 | $30,000 | Defendant unaware, had no reason to know |
Getty/Shutterstock Style Enforcement
How Stock Agency Enforcement Works:
- Detection: Automated crawlers scan websites for matching images using fingerprinting technology
- Verification: Agency confirms unauthorized use and documents evidence
- Demand Letter: Letter demands retroactive license fee (often 3-10x standard rate) plus administrative costs
- Settlement: Most cases settle for negotiated amount less than initial demand
- Litigation: If unresolved, agency may file federal lawsuit
NFT & Digital Art Enforcement
- Unauthorized Minting: Creating NFT of someone else's art infringes reproduction and distribution rights
- Damages: Can include all proceeds from NFT sales plus statutory damages
- Platform Takedowns: Most NFT marketplaces have DMCA processes for removing infringing NFTs
- Blockchain Evidence: NFT transactions create permanent record useful for proving infringement and calculating damages
- Emerging Issues: AI-generated art, derivative works, royalty enforcement
Sample Demand Letters
Sample 1: Photographer Infringement Demand
CEASE AND DESIST - PHOTOGRAPH COPYRIGHT INFRINGEMENT
[PHOTOGRAPHER NAME / STUDIO]
[Address]
[Email / Phone]
[Website]
[Date]
VIA EMAIL AND CERTIFIED MAIL
[Infringer Name/Company]
[Address]
Re: Copyright Infringement - Unauthorized Use of Photograph
Image: "[Image Title/Description]"
Copyright Registration No. VA [_______] (or pending)
Dear [Recipient]:
I am a professional photographer and the sole copyright owner of the photograph described above (the "Image"), which I captured on [Date] in [Location]. The Image is registered with the U.S. Copyright Office under Registration No. [VA_______] [or "registration is pending"].
INFRINGEMENT
I have discovered that you are using my Image without authorization on:
- Website: [URL]
- Page/Location: [specific page where image appears]
- Date Discovered: [Date]
- Screenshot: [attached/enclosed]
I have never licensed this Image to you or authorized its use in any manner. No license was purchased through my website, stock agencies, or any other channel.
YOUR LIABILITY
Your unauthorized reproduction and public display of the Image constitutes copyright infringement under 17 U.S.C. 106. As the copyright owner, I am entitled to:
- Statutory damages of $750 to $150,000 per infringed work (17 U.S.C. 504(c))
- Actual damages including reasonable license fees
- Disgorgement of your profits attributable to the infringement
- Injunctive relief (17 U.S.C. 502)
- Attorney fees and costs (17 U.S.C. 505)
If you removed any copyright management information (watermark, metadata, credit), additional damages of $2,500 to $25,000 apply under 17 U.S.C. 1202.
DEMAND
To resolve this matter without litigation, I require:
1. IMMEDIATE REMOVAL: Remove the Image from your website and all other uses within 48 hours;
2. COMPENSATION: Pay [$X,XXX] representing [retroactive license fee / settlement amount] for past unauthorized use;
3. WRITTEN CONFIRMATION: Provide written confirmation of removal and agreement not to use any of my images without proper licensing.
Standard licensing for similar commercial use of this Image is [$XXX-$X,XXX]. My settlement demand reflects the unauthorized nature of the use and costs of enforcement.
RESPONSE DEADLINE
Please respond within fourteen (14) days of this letter. If I do not receive a satisfactory response, I will pursue all available legal remedies including federal litigation.
I am open to discussing a reasonable resolution. Please contact me at [phone/email] to discuss.
Sincerely,
[Photographer Name]
Enclosures:
- Copyright registration certificate
- Screenshot of infringing use
- EXIF data/original file informationSample 2: Stock Image Agency Style Demand
LICENSE COMPLIANCE NOTICE - UNAUTHORIZED IMAGE USE
[STOCK AGENCY / RIGHTS ENFORCEMENT]
[Address]
[Email / Phone]
[Date]
[Company Name]
[Address]
Re: Unauthorized Use of Licensed Image
Image ID: [Stock ID Number]
Image Title: "[Title]"
Photographer: [Name]
Case Reference: [#XXXXX]
Dear Sir/Madam:
We represent [Photographer/Agency], owner of the copyright in the above-referenced image (the "Image"). Our technology has detected unauthorized use of this Image on your website.
DETECTED USE
Image Location: [Full URL]
Page Title: [Title of page]
Detection Date: [Date]
Image Dimensions Used: [Size]
Evidence Preserved: Screenshot and source code archived
LICENSE SEARCH
We have searched our licensing database and found no valid license associated with your company, domain, or identified contacts for this Image. Our search included:
- Company name: [Name] - No license found
- Domain: [domain.com] - No license found
- Email addresses on file - No license found
If you believe you have a valid license, please provide the license number, purchase confirmation, or other documentation.
SETTLEMENT OFFER
We are prepared to resolve this matter for a one-time payment of $[X,XXX], which represents:
- Retroactive license fee: $[XXX]
- Administrative/enforcement costs: $[XXX]
- Settlement in lieu of litigation: $[XXX]
This amount is substantially less than statutory damages of up to $150,000 per work, plus attorney fees, that could be awarded in federal court.
PAYMENT OPTIONS
[ ] Pay $[X,XXX] - Resolves all claims; includes retroactive license
[ ] Provide proof of valid license - Case closed if verified
[ ] Contact us to discuss payment plan or reduced settlement
RESPONSE REQUIRED
Please respond within 30 days by:
1. Submitting payment at [URL/payment portal]
2. Providing license documentation to [email]
3. Contacting our resolution team at [phone]
IF NO RESPONSE
If we do not receive a response within 30 days, we will:
1. Escalate to legal counsel for federal litigation
2. Seek statutory damages up to $150,000
3. Seek attorney fees and costs
4. Report to credit agencies if judgment obtained
We prefer to resolve this matter amicably. Most cases settle quickly once the unauthorized use is confirmed.
Sincerely,
[Name]
Rights Enforcement Department
Case Reference: [#XXXXX]
IMPORTANT: This is not a scam. [Agency] is a legitimate copyright enforcement organization. You may verify this notice by calling [phone] or visiting [website].Sample 3: NFT/Digital Art Infringement Demand
COPYRIGHT INFRINGEMENT - UNAUTHORIZED NFT MINTING
[ARTIST NAME / REPRESENTATIVE]
[Address]
[Email]
[Website/Social Media]
[Date]
VIA EMAIL AND BLOCKCHAIN MESSAGE
[NFT Creator Wallet Address]
[Platform Username if known]
[Email if known]
Re: Unauthorized NFT of Copyrighted Artwork
Artwork: "[Title]"
NFT Contract: [Contract Address]
Token ID: [#]
Marketplace: [OpenSea/Rarible/etc.]
To Whom It May Concern:
I am the original creator and copyright owner of the artwork "[Title]" (the "Artwork"). I created this piece on [Date] and have documented proof of authorship including [original files with metadata, work-in-progress files, social media posts from creation date, etc.].
UNAUTHORIZED NFT
You have minted and listed for sale an NFT depicting my Artwork without my permission:
- Marketplace: [OpenSea/Rarible/Foundation/etc.]
- Collection: [Collection Name]
- Token: [Link to NFT]
- Listed Price: [Price] ETH
- Sales to Date: [Number] sales totaling [Amount] ETH
- Mint Date: [Date]
- Your Wallet: [Address]
I have NEVER authorized the creation of NFTs depicting my Artwork. I have not licensed, sold, or assigned my copyright to you or anyone else for NFT purposes.
COPYRIGHT INFRINGEMENT
Your conduct constitutes multiple violations of 17 U.S.C. 106:
1. Reproduction (106(1)): Creating a digital copy to mint the NFT
2. Distribution (106(3)): Offering the NFT for sale and selling copies
3. Public Display (106(5)): Displaying my Artwork on NFT marketplace
My Artwork is registered with the U.S. Copyright Office (Registration No. [VA_______]) [or "I am in the process of registering"], entitling me to statutory damages up to $150,000 per work plus attorney fees.
BLOCKCHAIN EVIDENCE
All transactions related to this NFT are permanently recorded on the blockchain, providing irrefutable evidence of:
- Date and time of unauthorized minting
- Your wallet address
- All sales and transfers
- Total proceeds received
This evidence will be used in federal litigation if necessary.
IMMEDIATE DEMANDS
Within 72 hours:
1. DELIST: Remove the NFT from all marketplace listings immediately
2. BURN: Burn all tokens you still hold related to my Artwork
3. TRANSFER PROCEEDS: Transfer all ETH/cryptocurrency proceeds from sales to: [Your Wallet Address]
4. CONFIRM COMPLIANCE: Email confirmation to [email] with transaction hashes showing delisting/burning
PLATFORM TAKEDOWN
I am simultaneously filing DMCA takedown notices with [Platform Names] and will pursue removal through their copyright enforcement processes.
IF YOU DO NOT COMPLY
I will:
1. File federal lawsuit for copyright infringement
2. Seek statutory damages up to $150,000 per work
3. Seek disgorgement of all profits (traced via blockchain)
4. Seek injunctive relief and attorney fees
5. Report your wallet address to NFT platforms for blacklisting
The blockchain creates a permanent record of your infringement. Resolution now will be substantially less costly than litigation.
Contact me at [email] to discuss compliance.
[Artist Name]
CC: [Platform] Trust & Safety
[Platform] DMCA AgentFrequently Asked Questions
For full remedies, yes. Copyright protection exists automatically when you take a photo, but registration before infringement (or within 3 months of first publication) is required to recover statutory damages and attorney fees. Without timely registration, you can only recover actual damages, which are often difficult to prove for photography. The Copyright Office offers group registration allowing photographers to register up to 750 photos at once for a single fee, making proactive registration economical.
Most demand letters from major stock agencies are legitimate. These companies use automated detection technology and enforce copyrights aggressively. However, verify the letter by: (1) checking the sender's contact information against the company's official website, (2) confirming the image is actually on your site, (3) checking if you have any license that might cover the use. Response options include: paying the demand, negotiating a lower settlement (common), providing proof of license, or removing the image and disputing the amount. Ignoring these letters can lead to federal lawsuits with statutory damages.
No. Google Image Search is an indexing tool, not a source of free images. Every image in search results is owned by someone and protected by copyright. Using images you find on Google without permission is infringement. To use images legally, you must: (1) get permission from the copyright owner, (2) purchase a license from a stock agency, (3) use images explicitly marked as Creative Commons (following the license terms), or (4) use public domain images. "I found it on Google" has never succeeded as a defense in court.
Creating an NFT of artwork you don't own is copyright infringement. Steps to take: (1) Document everything - screenshot the NFT listing, record the wallet address, save blockchain transaction data; (2) File DMCA takedowns with the NFT marketplace (OpenSea, Rarible, Foundation all have processes); (3) Send a cease and desist to the infringer if you can identify them; (4) Consider litigation for significant infringement - blockchain evidence makes proving damages straightforward. Register your artwork with the Copyright Office if you haven't already, as this affects your remedies.
Editorial use means using an image to illustrate newsworthy, educational, or informational content without implying endorsement. Commercial use means using an image to promote, advertise, or sell products/services. Most stock licenses distinguish between these, with commercial licenses costing more. Using an editorial-only license for commercial purposes is a license violation and infringement. For example: using a celebrity photo in a news article is editorial; using the same photo in an advertisement implying the celebrity endorses your product is commercial (and also potentially violates right of publicity).
No. Giving credit (attribution) does not create a license or excuse infringement. Copyright gives owners the exclusive right to control reproduction and distribution - they can choose to require payment, refuse permission entirely, or allow free use. Attribution without permission is still infringement. Some Creative Commons licenses allow free use with attribution, but most copyrighted works require actual permission or payment. Giving credit may slightly reduce damages in some cases, but it's not a defense.
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Schedule Consultation🖩 Visual Arts Photography Infringement Damages Calculator
Use this interactive calculator to estimate potential damages in your case. Enter your information below to get an estimate of recoverable damages.
📈 Estimated Damages Breakdown
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Disclaimer: This calculator provides rough estimates for educational purposes only and does not constitute legal advice. Actual damages vary significantly based on specific facts, evidence strength, and many other factors. Consult with a qualified California attorney for an accurate case evaluation.