⚠ Data Sensitivity Tier 2: Dating App Data

Dating app data requires heightened privacy protections - it includes sexual orientation, intimate preferences, precise location, private messages, and behavioral patterns. Hinge is part of Match Group (45+ dating businesses including Tinder, OkCupid, Match.com). This review focuses exclusively on documented policy language with exact citations.

🏢 Match Group Ownership Structure

Hinge is owned by Match Group (45+ dating platforms). The Data Controller for EEA/UK users is MTCH Technology Services Limited (Dublin, Ireland). For US users: Hinge, Inc. (Dallas, Texas). Data practices involve sharing across Match Group's entire portfolio as documented below.

📊 Data Collection Scope

Profile and Personal Data

Hinge collects detailed profile information when you create and use your account:

"When you complete your profile, you share additional details about you, such as your gender, interests, preferences, approximate location, etc."
Source: Hinge Privacy Policy - Section on Data Collection

Sensitive Personal Information

Hinge explicitly acknowledges collecting highly sensitive data categories:

"details about sexual orientation, sexual life, health, racial or ethnic origins, religious beliefs or political affiliations"
Source: Hinge Privacy Policy - Sensitive Data Section

Usage and Activity Data

Hinge tracks detailed information about how you use the service:

"Using the service generates data about your activity, including how you use it (e.g., when you logged in, features you've been using, actions taken, information shown to you, referring webpages, ads you interacted with)"
Source: Hinge Privacy Policy - Usage Data Section

Device and Technical Data

Hinge collects extensive technical data from your devices:

"Using the service involves the collection of data from and about the device(s) you use to access our service, including hardware and software information such as IP address, device ID, device type, operating systems and configurations"
Source: Hinge Privacy Policy - Device Data Section

Precise Geolocation Data

Hinge collects your precise location coordinates with permission:

"If you give us permission, we collect your geolocation (latitude and longitude) from your device."
Source: Hinge Privacy Policy - Location Data Section

Biometric Data (Selfie Verification)

Hinge collects face geometry data through its verification feature:

"You may choose to participate in certain of our features, like Selfie Verification, that involve the collection of face geometry data, which may be considered biometric data in some jurisdictions."
Source: Hinge Privacy Policy - Biometric Data Section

👥 Third-Party Sharing

Match Group Affiliate Sharing

Hinge shares your data with other Match Group companies, including for identifying users across platforms:

"We share data about you with our Affiliates and they share data about you with us, for the reasons laid out below: To make all Match Group platforms safer, for instance by searching for and identifying bad actors"
Source: Hinge Privacy Policy - Affiliate Sharing Section

Service Providers

Hinge shares data with numerous third-party vendors:

"We share data with vendors and partners who help us operate, promote and improve our service. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing"
Source: Hinge Privacy Policy - Service Providers Section

Advertising Partners

Hinge shares data with advertisers and allows them to collect data directly:

"We provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies)."
Source: Hinge Privacy Policy - Advertising Section

Law Enforcement Disclosure

Hinge may disclose your data to government and law enforcement:

"We may disclose your data to: (i) comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements"
Source: Hinge Privacy Policy - Legal Disclosure Section

Cross-Platform Bans

According to Hinge's Terms of Service, data sharing enables bans across all Match Group platforms:

"We may share data between our affiliates for the safety and security of our users" and may "ban you from our Services and/or our affiliates' services (such as Tinder, OkCupid, Match, Meetic, BLK, LoveScout24, OurTime, and Pairs)."
Source: Hinge Terms of Service - Match Group Affiliates Section

🕐 Data Retention

Post-Deletion Safety Window

Hinge retains your data for months or years after you delete your account:

"To protect the safety and security of our members, we implement a safety retention window of three months following account closure or up to two years following an account ban."
Source: Hinge Privacy Policy - Data Retention Section

10-Year Financial Data Retention

Transaction data is kept for a decade after account deletion:

"We keep transaction data for 10 years to comply with tax and accounting legal requirements, credit card information for the duration the user may challenge the transaction, and 'traffic data' / logs for one year"
Source: Hinge Privacy Policy - Retention Periods Section

Biometric Data Retention

Face data from Selfie Verification is deleted within 30 days after account closure:

"Face Data (if provided) is deleted within 30 days, unless continued retention is necessary to comply with an applicable legal obligation or to ensure the safety and security of our service"
Source: Hinge Privacy Policy - Face Data Retention Section

☑ User Control and Rights

Access Your Data

Users can access and download their personal data:

"You can access and review some data directly by logging into your account. You can also retrieve a copy of your data by following the process explained here."
Source: Hinge Privacy Policy - User Rights Section

Delete Your Data

Users can request data deletion through account closure:

"You can delete some of the data you provided us directly within the service. You can also close your account as explained here and we'll delete your data as laid out in this Privacy Policy."
Source: Hinge Privacy Policy - Deletion Rights Section

Correct Your Data

Users can update and rectify their information:

"You can update your data directly within the service by simply updating your profile. If you wish to rectify other data, please contact us here."
Source: Hinge Privacy Policy - Correction Rights Section

Opt-Out of Targeted Advertising

Users can opt out of certain data sharing practices:

"To opt out, please visit the 'Your Privacy Choices' link in the footer of our website and in the Settings menu of the app and adjust the 'Sale or Sharing of Personal Information' toggle accordingly."
Source: Hinge Privacy Policy - Opt-Out Section

🌎 GDPR/CCPA Compliance

Data Controller (EEA/UK/Switzerland)

For European users, the data controller is a Match Group entity in Ireland:

"If you live in the European Economic Area ('EEA'), the United Kingdom or Switzerland, the company responsible for your data (the 'data controller') is: MTCH Technology Services Limited Hinge 1 Hatch Street Upper Dublin 2"
Source: Hinge Privacy Policy - Data Controller Section

Data Controller (Outside EEA)

For users outside Europe, the data controller is based in the United States:

"Hinge, Inc., 8750 North Central Expressway Suite 1400, Dallas, TX 75231"
Source: Hinge Privacy Policy - Data Controller Section

Legal Basis for Processing

Hinge cites multiple legal bases for processing data under GDPR:

"Performance of our contract with you...Your consent (where sensitive data or other type of data that requires consent is processed)"
Source: Hinge Privacy Policy - Legal Basis Section

Right to Lodge Complaints

European users have the right to complain to data protection authorities:

"In certain countries, including in the European Economic Area and the United Kingdom, you have a right to lodge a complaint with the appropriate data protection authority"
Source: Hinge Privacy Policy - Complaint Rights Section

California Privacy Statement

California residents have additional rights under CCPA:

"Do you live in California? Check out our California Privacy Statement, which supplements this Privacy Policy."
Source: Hinge Privacy Policy - California Section

US State Privacy Rights

US users may have rights related to targeted advertising and data sales:

"If you live in the United States, some of the activities described in this section may constitute 'targeted advertising,' 'sharing,' or 'selling' under applicable laws. You have the right to opt-out, as described in Section 8."
Source: Hinge Privacy Policy - US Privacy Rights Section

Cross-Border Data Transfers

Data may be transferred outside the EEA using standard contractual clauses:

"standard contract clauses" as commitments binding companies to protect privacy/security
Source: Hinge Privacy Policy - International Transfers Section

🔒 Security and Automated Processing

Automated Decision-Making

Hinge uses profiling and automated decision-making:

"For information on how we process personal data through 'profiling' and 'automated decision-making', please see our FAQ."
Source: Hinge Privacy Policy - Automated Processing Section

Content Analysis

According to the Terms of Service, Hinge may analyze your messages and content using machine learning:

"You understand and agree that we may analyze, access, store, and use Your Content, including messages and other communications, to monitor, develop, personalize, and improve our Services, including through the use of machine learning."
Source: Hinge Terms of Service - Content Analysis Section

⚖ Dispute Resolution

Mandatory Arbitration

Hinge requires binding arbitration instead of court litigation:

"ALL DISPUTES BETWEEN YOU AND HINGE SHALL BE RESOLVED BY BINDING AND FINAL ARBITRATION."
Source: Hinge Terms of Service - Arbitration Section

Class Action Waiver

Users waive their right to participate in class actions:

"YOU AND HINGE EACH WAIVE THE RIGHT TO...LITIGATE DISPUTES IN COURT IN FAVOR OF INDIVIDUAL ARBITRATION."
Source: Hinge Terms of Service - Class Action Waiver Section

Liability Cap

Hinge limits its liability to fees paid in the prior 24 months:

"HINGE'S AGGREGATE LIABILITY TO YOU...SHALL NOT EXCEED THE AMOUNT PAID...DURING THE TWENTY-FOUR (24) MONTH PERIOD IMMEDIATELY PRECEDING THE DATE THAT YOU FIRST FILE A LAWSUIT."
Source: Hinge Terms of Service - Liability Limitation Section