! Chargebacks Cost Merchants Billions Annually

Fighting a Stripe Chargeback?

Unfair chargebacks drain your revenue and threaten your account standing. Whether you need to fight a specific chargeback with compelling evidence or respond to Stripe's account-level actions due to chargebacks — I can help you navigate both paths.

$15
Stripe Fee Per Chargeback
1%
Chargeback Rate Danger Zone
7-21
Days to Respond

Chargeback Basics: What You Need to Know

Understanding how chargebacks work with Stripe is essential before fighting them.

💳 What Is a Chargeback?

A chargeback occurs when a customer disputes a charge directly with their bank or credit card company. The bank reverses the transaction, pulling funds from your Stripe account. Unlike a refund you initiate, a chargeback is forced upon you — and comes with fees and consequences.

🛡 Stripe's Role as Processor

Stripe acts as your payment processor, not the decision-maker on chargebacks. When a bank initiates a chargeback, Stripe facilitates the dispute process but doesn't rule on the outcome. The card network (Visa, Mastercard, etc.) and issuing bank make the final decision.

💰 The $15 Stripe Chargeback Fee

Every chargeback costs you $15 — regardless of whether you win or lose the dispute. This fee is non-refundable. Combined with losing the original transaction amount, chargebacks can quickly become expensive, especially for low-margin businesses.

Chargeback Rate Thresholds

Card networks monitor your chargeback rate (chargebacks divided by total transactions). Cross the 1% threshold and you enter the danger zone. Stripe may impose reserves, increase scrutiny, or terminate your account entirely.

0.5% Safe 1%+ Danger

Fighting Individual Chargebacks

Win more disputes by submitting the right evidence. Here's what you need for different chargeback types.

  • 📋

    Receipts & Invoices

    Transaction records, itemized invoices, and payment confirmations showing what was purchased and when.

  • 📦

    Shipping & Delivery Proof

    Tracking numbers, delivery confirmations, signed receipts, and photos of delivery. GPS timestamps if available.

  • 💬

    Communication Logs

    Email exchanges, chat transcripts, support tickets showing customer acknowledged receipt or was satisfied.

  • 📝

    Signed Contracts & Agreements

    Terms of service accepted, signed agreements, refund policies acknowledged, subscription terms.

  • 💻

    Digital Evidence

    IP address logs, device fingerprints, download records for digital goods, account activity showing usage.

  • 📷

    Product Documentation

    Photos of product as described, packaging, condition at shipment. Comparison to listing if "not as described."

Chargeback Response Timeline

1

Chargeback Notification

Stripe notifies you via email and dashboard. Clock starts ticking.

2

Evidence Gathering (Days 1-5)

Collect all relevant documentation. Don't wait — start immediately.

3

Submit Response (Days 5-7)

Upload evidence through Stripe Dashboard. Be thorough but concise.

4

Bank Review (Days 7-75)

The issuing bank reviews evidence. Timeline varies by card network.

5

Final Decision

You'll be notified of win or loss. Decision is usually final.

If You Win

Transaction amount returned. $15 fee is NOT refunded.

If You Lose

Funds stay with customer. Fee lost. Counts toward chargeback rate.

When Chargebacks Lead to Account Issues

High chargeback rates trigger Stripe's risk systems. Here's when you need more than just evidence submission.

Chargeback Dispute Intake Form

Tell me about your situation. I'll provide guidance for fighting chargebacks or generate a demand letter for account-level issues.

1 Issue Type

2 Chargeback Details

3 Evidence You Have

4 Account Status

5 Contact Information

I'll review your information and provide tailored guidance within 24 hours.

What the Demand Letter Includes

For account-level issues caused by chargebacks, the demand letter addresses these key points:

Challenge to Disproportionate Response

Argues that Stripe's penalties (reserves, termination) don't match your actual risk profile, especially if you've taken steps to reduce chargebacks.

Evidence of Legitimate Business Practices

Documents your fraud prevention measures, customer service processes, and history of resolving disputes in good faith.

Demand to Lift or Reduce Reserve

Formal request to release held funds or reduce the reserve percentage based on your improved metrics and legitimate operations.

Request for Account Reinstatement

If terminated, demands reconsideration based on remediation efforts and the disproportionate nature of the action.

CA Unfair Business Practices Citation

References California Business & Professions Code 17200, which prohibits unfair, unlawful, and fraudulent business practices — including arbitrary fund holds.

Timeline for Response

Sets a firm deadline for Stripe to respond, creating urgency and documenting their failure to act if they ignore the letter.

Chargeback Defense Pricing

From DIY evidence guides to full chargeback defense packages.

Free
$0
Chargeback Evidence Guide
  • Evidence checklist by dispute type
  • Best practices for submission
  • Timeline management tips
  • Common mistakes to avoid
Get Free Guide
Review
$75
Chargeback Response Review
  • Review your evidence package
  • Suggest additional documentation
  • Optimize submission wording
  • Email feedback within 48 hours
Full Package
$450
Full Chargeback Defense
  • Evidence review & optimization
  • Demand letter on letterhead
  • Sent via certified mail
  • Follow-up strategy
  • 30-day support included

About Me

I'm Sergei Tokmakov, a California-licensed attorney who helps merchants fight unfair chargebacks and respond to payment processor account actions. I understand that chargebacks are often weaponized by bad-faith customers, and that Stripe's automated systems sometimes punish legitimate merchants unfairly.

Whether you need help building a compelling evidence package for a single chargeback or challenging Stripe's account-level penalties, I bring practical experience and legal expertise to your corner.

1,800+
Projects Completed
2011
Licensed Since
14+
Years Experience

California State Bar

License #279869

Verify License

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