📊 1. Quick Comparison Matrix

This at-a-glance comparison shows the key commercial rights differences between major AI tools. Scroll right on mobile to see all columns.

Feature Midjourney DALL-E / OpenAI Stable Diffusion Adobe Firefly Claude Google Gemini
Commercial Use (Free Tier) No Limited Yes Limited Limited No
Commercial Use (Paid) Yes Yes Yes Yes + Indemnity Yes Yes
You Own Outputs Yes* Yes Yes Yes Yes Partial
Attribution Required No No Varies No No No
IP Indemnification No Enterprise Only No Yes (Paid Plans) No Enterprise Only
Revenue Threshold $1M (Pro Required) None None None None None
Print/Merchandise Yes (Paid) Yes Yes Yes N/A (Text) Yes
Client Work Yes (Paid) Yes Yes Best Choice Yes Yes
Min. Paid Price $10/month $20/month Free (Open Source) $4.99/month $20/month $19.99/month
Key Takeaway: Adobe Firefly is the only major AI tool offering IP indemnification for paid users, making it the safest choice for risk-averse commercial use. Stable Diffusion offers the most freedom but with zero legal protection. Midjourney requires Pro/Mega plans for companies over $1M revenue.

🎨 2. Midjourney Commercial Rights

Midjourney
Leading AI image generator with tiered commercial rights

Commercial Use by Plan Tier

Plan Price Commercial Use Revenue Limit
Free Trial $0 NO - Personal only N/A
Basic $10/month YES Under $1M revenue
Standard $30/month YES Under $1M revenue
Pro $60/month YES Unlimited
Mega $120/month YES Unlimited

⚠ $1 Million Revenue Threshold

If your company generates more than $1 million in annual gross revenue, you MUST have a Pro ($60) or Mega ($120) plan to use Midjourney commercially. This includes parent companies and affiliates. Basic and Standard plans are only valid for companies under this threshold.

Ownership & Rights

  • You own the images you create - Subject to Midjourney's license terms
  • Midjourney has a license to your images - They can use, display, and reproduce your images for service promotion (non-commercial)
  • Stealth Mode (Pro/Mega) - Your images won't appear in public galleries, providing more privacy
  • Images are public by default - On Basic/Standard, all generated images are visible to other users

Attribution Requirements

No attribution required for commercial use as of 2024. However:

  • You cannot claim images were created without AI assistance if directly asked
  • Some platforms (stock sites, marketplaces) may have their own disclosure requirements
  • Ethical best practice is to disclose AI use, especially in editorial contexts

What You CAN Do (Paid Plans)

  • Sell prints, merchandise, and products featuring Midjourney images
  • Use images in client work, marketing materials, and advertising
  • Publish in books, magazines, and digital media
  • Use in video content, streaming, and social media
  • Create and sell NFTs

What You CANNOT Do

  • Use for free trial users in any commercial context
  • Generate images that infringe on existing trademarks or copyrights
  • Create content that violates Midjourney's content policy (adult, violence, etc.)
  • Use Basic/Standard if your company exceeds $1M revenue
  • Assert copyright over the Midjourney service or underlying AI
ToS Gotchas:
  • Midjourney can change terms at any time - monitor for updates
  • They can terminate accounts for ToS violations, potentially affecting your commercial rights
  • Corporate users should verify revenue threshold annually
  • Images generated during free trial remain non-commercial even if you later upgrade

🤖 3. DALL-E / OpenAI Commercial Rights

DALL-E / ChatGPT
OpenAI's image generation with straightforward ownership

Commercial Use by Plan

Plan Price Commercial Use Notes
ChatGPT Free $0 LIMITED Very limited DALL-E access; check current terms
ChatGPT Plus $20/month YES Full commercial rights to outputs
ChatGPT Team $25/user/month YES Enhanced features, same rights
API (DALL-E 3) Pay-per-use YES Broadest commercial application rights
Enterprise Custom YES + Indemnity IP indemnification available

Ownership Terms

OpenAI's terms are notably clear: You own the images you create.

  • Full ownership rights - Sell, reprint, merchandise, and commercialize
  • No revenue threshold - Same rights apply regardless of your company size
  • API and consumer parity - Similar ownership rights across access methods
  • No Midjourney-style public gallery - Your images are private by default

Attribution Requirements

No attribution required for commercial use. OpenAI does not require credit or disclosure in your commercial materials.

Copyright Clarity: OpenAI explicitly states in their terms that you (the user) own the output. This is cleaner language than some competitors. However, remember that copyright protection for AI-generated works remains legally uncertain - you own it, but enforcement against copiers may be challenging.

ChatGPT-Generated Text

The same ownership principles apply to text generated by ChatGPT:

  • You own ChatGPT text outputs - Use commercially, publish, sell
  • Code is yours - Deploy, modify, commercialize generated code
  • No royalties - OpenAI doesn't claim ongoing rights to your outputs

What You CAN Do

  • Sell DALL-E images as prints, merchandise, or digital products
  • Use in advertising, marketing, and commercial publications
  • Include in client deliverables
  • Build products and services using API outputs
  • Create and sell NFTs

What You CANNOT Do

  • Generate content violating OpenAI's content policy
  • Create deepfakes or misleading content about real people
  • Use outputs for illegal purposes
  • Attempt to reverse-engineer or extract the model

⚠ API vs. ChatGPT Terms Differ

While ownership rights are similar, API users have additional flexibility for integration and white-labeling. If building a commercial application, use the API terms rather than consumer ChatGPT terms. Enterprise customers get additional IP indemnification that consumer plans do not include.

💡 4. Stable Diffusion Open Source Licensing

Stable Diffusion
Open source with maximum freedom and zero protection

Licensing Overview

Stable Diffusion is released under the CreativeML Open RAIL-M License, which is uniquely permissive for AI models:

FREE
Model Cost
YES
Commercial Use
YES
Modify/Distribute
NONE
Legal Protection

What the Open RAIL-M License Allows

  • Commercial use of generated images - Sell, license, merchandise
  • Build commercial applications - Create products/services using SD
  • Modify the model - Fine-tune, train LoRAs, create derivatives
  • Distribute - Share the model and your modifications
  • No revenue thresholds - Same rights for everyone
  • No attribution required for images - Though appreciated

License Restrictions

The RAIL-M license has "responsible AI" restrictions:

  • Cannot use to generate illegal content
  • Cannot use to harm, deceive, or exploit others
  • Cannot use for harassment, generating CSAM, or non-consensual intimate imagery
  • Cannot use for discriminatory purposes
  • Must include license notice if redistributing the model

Hosted Services vs. Self-Hosted

Option Commercial Rights Considerations
Self-Hosted (Local) Full RAIL-M rights You control everything; no additional terms
Stability AI API Commercial rights Subject to Stability AI's API terms
Third-Party Hosts Varies Check each platform's specific terms
Custom Fine-Tunes Your derivative Must maintain RAIL-M terms
No Legal Protection: Unlike Adobe Firefly, Stable Diffusion provides ZERO indemnification. If someone claims your SD-generated image infringes their copyright, you're on your own. The open-source nature means no company is backing your commercial use.

Training Data Concerns

Stable Diffusion was trained on LAION datasets containing billions of images scraped from the internet. Key lawsuits to watch:

  • Getty Images v. Stability AI - Getty claims unauthorized use of millions of copyrighted images
  • Andersen v. Stability AI - Artists claiming copyright infringement
  • Outcomes could affect all SD users, though end-user liability appears limited

⚠ Custom Models and LoRAs

Many fine-tuned models and LoRAs on CivitAI, Hugging Face, and other platforms have their own license terms that may differ from base Stable Diffusion. Some restrict commercial use. Always check the specific model's license before commercial use.

🔥 5. Adobe Firefly & Indemnification

Adobe Firefly
The commercially safest AI image tool with IP indemnification
Why Firefly Stands Out: Adobe Firefly is specifically designed for commercial safety. It's trained only on licensed content (Adobe Stock, public domain, openly licensed content), and Adobe offers IP indemnification to protect you if someone claims infringement. This makes Firefly uniquely attractive for risk-averse commercial applications.

Commercial Use by Plan

Plan Price Commercial Use Indemnification
Free $0 LIMITED No
Firefly Premium $4.99/month YES Yes
Creative Cloud $22.99+/month YES Yes
Enterprise Custom YES Enhanced

IP Indemnification Explained

What it means: If someone claims that a Firefly-generated image infringes their intellectual property, Adobe will defend you and pay damages (subject to terms and limits).

Coverage includes:

  • Legal defense costs
  • Settlement or judgment payments
  • Protection against copyright and trademark claims

Requirements for coverage:

  • You must have an eligible paid plan
  • Use Firefly within Adobe applications as intended
  • Don't deliberately try to recreate copyrighted works
  • Follow Adobe's terms of service
  • Notify Adobe promptly of any claims

⚠ Indemnification Limits

Adobe's indemnification has caps and conditions. It doesn't cover situations where you intentionally tried to copy someone's work, used style references to mimic specific artists, or violated Adobe's content policy. Read the full terms for your specific plan level.

Training Data Transparency

Adobe is uniquely transparent about Firefly's training data:

  • Adobe Stock images - Licensed content with proper rights
  • Public domain works - Copyright-free images
  • Openly licensed content - Creative Commons and similar
  • No scraped web content - Unlike Stable Diffusion and others

Content Credentials

Firefly outputs include Content Credentials (C2PA metadata) that identify the image as AI-generated. This supports transparency but doesn't affect your commercial rights.

Best For

⚠ Consider Alternatives For

  • Specific artistic styles (more limited than MJ)
  • Maximum creative freedom
  • Budget-constrained projects
  • Highly experimental work

💬 6. Claude / Anthropic Commercial Rights

Claude / Anthropic
Text and code generation with clear commercial ownership

Claude is primarily a text and code generation model (not images), but commercial rights are important for businesses using AI-generated content.

Commercial Use by Plan

Plan Price Commercial Use Notes
Free $0 LIMITED Personal and evaluation use
Pro $20/month YES Full commercial rights
Team $25/user/month YES Team features + commercial
API Pay-per-use YES Broadest commercial application rights
Enterprise Custom YES Custom terms available

Ownership Terms

  • You own outputs - Anthropic assigns ownership of Claude-generated content to you
  • Commercial use permitted - Business documents, marketing, code, creative works
  • No attribution required - You don't need to credit Anthropic or Claude
  • No revenue thresholds - Same rights regardless of company size

What You CAN Do

  • Use Claude-generated text in commercial publications
  • Deploy Claude-generated code in commercial software
  • Create marketing copy, business documents, and content
  • Build commercial applications using the API
  • Use for client work and deliverables

What You CANNOT Do

  • Generate harmful, deceptive, or illegal content
  • Use outputs to train competing AI models (API restriction)
  • Claim copyright over Claude itself
  • Circumvent safety measures
Copyright Note: While you own Claude's outputs, the copyright status of AI-generated text remains legally unsettled. You can use and commercialize the content, but enforcing copyright against copiers may be challenging. Adding substantial human creative contribution strengthens your position.

Code Generation Rights

Claude is popular for code generation. Key points:

  • You own generated code - Deploy, modify, sell
  • No open-source "infection" - Generated code isn't automatically GPL/etc.
  • Caution with specific implementations - Code mimicking specific copyrighted works could be problematic
  • Review before deployment - Standard software development practice applies

🌌 7. Google Gemini / Imagen Commercial Rights

Google Gemini / Imagen
Google's AI suite with evolving commercial terms

Commercial Use by Plan

Product Price Commercial Use Notes
Gemini (Free) $0 NO Personal use only
Gemini Advanced $19.99/month YES Commercial rights to outputs
Vertex AI (Imagen) Pay-per-use YES Enterprise/developer access
Google Workspace + AI Varies YES Business productivity focus
Enterprise Custom YES + Indemnity IP indemnification available

Ownership Terms

Google's terms have evolved. Current key points:

  • You own your inputs - Your prompts and uploaded content remain yours
  • Outputs ownership varies - Generally assigned to you for paid tiers
  • Google retains some rights - May use interactions to improve services (opt-out available for some plans)
  • Enterprise terms differ - More favorable ownership and privacy terms

⚠ Free Tier Restrictions

Google Gemini's free tier explicitly restricts commercial use. Unlike some competitors, there's no gray area here - you need a paid subscription (Gemini Advanced or Vertex AI) for any commercial application of generated content.

Image Generation (Imagen)

Google's Imagen image generator (available through Gemini and Vertex AI):

  • Commercial rights on paid plans - Use generated images commercially
  • Safety filters - More restrictive content generation than some competitors
  • SynthID watermarking - Invisible watermarks identify AI-generated images
  • Enterprise indemnification - Available for qualifying enterprise customers

Attribution Requirements

No attribution required for commercial use on paid plans. However, Google encourages transparency about AI use.

What You CAN Do (Paid Plans)

  • Use Gemini text outputs commercially
  • Use Imagen-generated images in commercial projects
  • Build applications using Vertex AI APIs
  • Create business content, marketing, and documentation

What You CANNOT Do

  • Commercial use on free tier
  • Generate content violating Google's policies
  • Create deepfakes or misleading content about real people
  • Use for illegal purposes
Terms Change Frequently: Google has updated Gemini's terms multiple times since launch. Always check the current terms before relying on commercial rights. Enterprise agreements provide more stability.

💼 8. Best Tool for Your Use Case

Different commercial applications have different risk profiles and requirements. Here's what we recommend for each major use case:

Print Products & Merchandise

T-shirts, posters, mugs, print-on-demand products where you're selling the AI image itself.

Best Choice: Midjourney (paid) or DALL-E for quality. Adobe Firefly if you need indemnification. Stable Diffusion for volume/cost efficiency.

Client Work & Agencies

Deliverables for clients, agency work, where liability matters.

Best Choice: Adobe Firefly for indemnification protection. Explain the IP protection value to clients.

Digital Marketing & Ads

Social media content, digital advertising, email marketing visuals.

Best Choice: Midjourney or DALL-E for quality. High volume? Consider Stable Diffusion via API.

Book Publishing & Editorial

Book covers, interior illustrations, magazine content.

Best Choice: Adobe Firefly (safest) or Midjourney Pro. Disclosure may be expected in editorial contexts.

Product Packaging & Branding

Physical product packaging, brand assets, logos.

Best Choice: Adobe Firefly for indemnification. Consider human refinement for logos due to trademark uniqueness concerns.

Video & Film Production

Concept art, storyboards, background elements, promotional materials.

Best Choice: Midjourney for quality/style range. Firefly for studio/enterprise work needing IP safety.

Game Development

Concept art, textures, promotional materials, indie game assets.

Best Choice: Stable Diffusion (fine-tunable, no ongoing costs) or Midjourney for concept art quality.

SaaS / App Development

UI illustrations, marketing materials, documentation graphics.

Best Choice: DALL-E API or Stable Diffusion API for integration. Firefly if using Adobe ecosystem.

Risk Tolerance Guide

⚖ Moderate Risk (SMB/Freelance)

Balance quality, cost, and reasonable protection.

  • Primary: Midjourney Pro or DALL-E Plus
  • Alternative: Firefly for sensitive projects
  • Process: Keep records, add human touches

🎲 Risk-Tolerant (Indie/Personal)

Maximize freedom and minimize cost, accepting legal uncertainty.

  • Primary: Stable Diffusion (self-hosted)
  • Alternative: Basic paid tiers anywhere
  • Process: Move fast, stay informed on legal developments

🏆 9. Final Recommendations

Summary: Which Tool to Choose

Priority Best Choice Why
Maximum Legal Safety Adobe Firefly IP indemnification, clean training data
Best Image Quality Midjourney Pro Industry-leading aesthetic quality
Maximum Freedom Stable Diffusion Open source, no restrictions, customizable
Best Text/Code Claude or ChatGPT Clear ownership, commercial rights
Enterprise Scale OpenAI/Google Enterprise Custom terms, indemnification, support
Budget-Conscious Stable Diffusion or Firefly Free (SD) or lowest paid tier (Firefly $5/mo)

Universal Best Practices

Protect Yourself Regardless of Platform:
  • Document everything - Save prompts, generation dates, subscription receipts
  • Add human creative elements - Strengthens copyright claims
  • Avoid copying specific artists/works - Don't prompt for "in the style of [living artist]"
  • Monitor terms changes - Platforms update policies; stay current
  • Disclose when appropriate - Especially in editorial/journalistic contexts
  • Consider IP insurance - For high-value commercial applications

When to Consult an Attorney

The Law Is Still Evolving

AI art copyright law is actively developing. Key cases to watch:

Have AI Rights Questions?

Our comprehensive FAQ answers 30+ questions about AI art commercial use, ownership, and legal considerations.

Read the Full FAQ

Need Legal Documents?

Generate professional demand letters and legal documents for business disputes.

Explore Templates

Related Business Resources

Business Demand Letters IP Assignment Breach Letters Startup IP Disputes Guide AI Commercial Use FAQ

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