1. Quick Comparison Matrix
This at-a-glance comparison shows the key commercial rights differences between major AI tools. Scroll right on mobile to see all columns.
| Feature | Midjourney | DALL-E / OpenAI | Stable Diffusion | Adobe Firefly | Claude | Google Gemini |
|---|---|---|---|---|---|---|
| Commercial Use (Free Tier) | No | Limited | Yes | Limited | Limited | No |
| Commercial Use (Paid) | Yes | Yes | Yes | Yes + Indemnity | Yes | Yes |
| You Own Outputs | Yes* | Yes | Yes | Yes | Yes | Partial |
| Attribution Required | No | No | Varies | No | No | No |
| IP Indemnification | No | Enterprise Only | No | Yes (Paid Plans) | No | Enterprise Only |
| Revenue Threshold | $1M (Pro Required) | None | None | None | None | None |
| Print/Merchandise | Yes (Paid) | Yes | Yes | Yes | N/A (Text) | Yes |
| Client Work | Yes (Paid) | Yes | Yes | Best Choice | Yes | Yes |
| Min. Paid Price | $10/month | $20/month | Free (Open Source) | $4.99/month | $20/month | $19.99/month |
2. Midjourney Commercial Rights
Commercial Use by Plan Tier
| Plan | Price | Commercial Use | Revenue Limit |
|---|---|---|---|
| Free Trial | $0 | NO - Personal only | N/A |
| Basic | $10/month | YES | Under $1M revenue |
| Standard | $30/month | YES | Under $1M revenue |
| Pro | $60/month | YES | Unlimited |
| Mega | $120/month | YES | Unlimited |
⚠ $1 Million Revenue Threshold
If your company generates more than $1 million in annual gross revenue, you MUST have a Pro ($60) or Mega ($120) plan to use Midjourney commercially. This includes parent companies and affiliates. Basic and Standard plans are only valid for companies under this threshold.
Ownership & Rights
- You own the images you create - Subject to Midjourney's license terms
- Midjourney has a license to your images - They can use, display, and reproduce your images for service promotion (non-commercial)
- Stealth Mode (Pro/Mega) - Your images won't appear in public galleries, providing more privacy
- Images are public by default - On Basic/Standard, all generated images are visible to other users
Attribution Requirements
No attribution required for commercial use as of 2024. However:
- You cannot claim images were created without AI assistance if directly asked
- Some platforms (stock sites, marketplaces) may have their own disclosure requirements
- Ethical best practice is to disclose AI use, especially in editorial contexts
What You CAN Do (Paid Plans)
- Sell prints, merchandise, and products featuring Midjourney images
- Use images in client work, marketing materials, and advertising
- Publish in books, magazines, and digital media
- Use in video content, streaming, and social media
- Create and sell NFTs
What You CANNOT Do
- Use for free trial users in any commercial context
- Generate images that infringe on existing trademarks or copyrights
- Create content that violates Midjourney's content policy (adult, violence, etc.)
- Use Basic/Standard if your company exceeds $1M revenue
- Assert copyright over the Midjourney service or underlying AI
- Midjourney can change terms at any time - monitor for updates
- They can terminate accounts for ToS violations, potentially affecting your commercial rights
- Corporate users should verify revenue threshold annually
- Images generated during free trial remain non-commercial even if you later upgrade
3. DALL-E / OpenAI Commercial Rights
Commercial Use by Plan
| Plan | Price | Commercial Use | Notes |
|---|---|---|---|
| ChatGPT Free | $0 | LIMITED | Very limited DALL-E access; check current terms |
| ChatGPT Plus | $20/month | YES | Full commercial rights to outputs |
| ChatGPT Team | $25/user/month | YES | Enhanced features, same rights |
| API (DALL-E 3) | Pay-per-use | YES | Broadest commercial application rights |
| Enterprise | Custom | YES + Indemnity | IP indemnification available |
Ownership Terms
OpenAI's terms are notably clear: You own the images you create.
- Full ownership rights - Sell, reprint, merchandise, and commercialize
- No revenue threshold - Same rights apply regardless of your company size
- API and consumer parity - Similar ownership rights across access methods
- No Midjourney-style public gallery - Your images are private by default
Attribution Requirements
No attribution required for commercial use. OpenAI does not require credit or disclosure in your commercial materials.
ChatGPT-Generated Text
The same ownership principles apply to text generated by ChatGPT:
- You own ChatGPT text outputs - Use commercially, publish, sell
- Code is yours - Deploy, modify, commercialize generated code
- No royalties - OpenAI doesn't claim ongoing rights to your outputs
What You CAN Do
- Sell DALL-E images as prints, merchandise, or digital products
- Use in advertising, marketing, and commercial publications
- Include in client deliverables
- Build products and services using API outputs
- Create and sell NFTs
What You CANNOT Do
- Generate content violating OpenAI's content policy
- Create deepfakes or misleading content about real people
- Use outputs for illegal purposes
- Attempt to reverse-engineer or extract the model
⚠ API vs. ChatGPT Terms Differ
While ownership rights are similar, API users have additional flexibility for integration and white-labeling. If building a commercial application, use the API terms rather than consumer ChatGPT terms. Enterprise customers get additional IP indemnification that consumer plans do not include.
4. Stable Diffusion Open Source Licensing
Licensing Overview
Stable Diffusion is released under the CreativeML Open RAIL-M License, which is uniquely permissive for AI models:
What the Open RAIL-M License Allows
- Commercial use of generated images - Sell, license, merchandise
- Build commercial applications - Create products/services using SD
- Modify the model - Fine-tune, train LoRAs, create derivatives
- Distribute - Share the model and your modifications
- No revenue thresholds - Same rights for everyone
- No attribution required for images - Though appreciated
License Restrictions
The RAIL-M license has "responsible AI" restrictions:
- Cannot use to generate illegal content
- Cannot use to harm, deceive, or exploit others
- Cannot use for harassment, generating CSAM, or non-consensual intimate imagery
- Cannot use for discriminatory purposes
- Must include license notice if redistributing the model
Hosted Services vs. Self-Hosted
| Option | Commercial Rights | Considerations |
|---|---|---|
| Self-Hosted (Local) | Full RAIL-M rights | You control everything; no additional terms |
| Stability AI API | Commercial rights | Subject to Stability AI's API terms |
| Third-Party Hosts | Varies | Check each platform's specific terms |
| Custom Fine-Tunes | Your derivative | Must maintain RAIL-M terms |
Training Data Concerns
Stable Diffusion was trained on LAION datasets containing billions of images scraped from the internet. Key lawsuits to watch:
- Getty Images v. Stability AI - Getty claims unauthorized use of millions of copyrighted images
- Andersen v. Stability AI - Artists claiming copyright infringement
- Outcomes could affect all SD users, though end-user liability appears limited
⚠ Custom Models and LoRAs
Many fine-tuned models and LoRAs on CivitAI, Hugging Face, and other platforms have their own license terms that may differ from base Stable Diffusion. Some restrict commercial use. Always check the specific model's license before commercial use.
5. Adobe Firefly & Indemnification
Commercial Use by Plan
| Plan | Price | Commercial Use | Indemnification |
|---|---|---|---|
| Free | $0 | LIMITED | No |
| Firefly Premium | $4.99/month | YES | Yes |
| Creative Cloud | $22.99+/month | YES | Yes |
| Enterprise | Custom | YES | Enhanced |
IP Indemnification Explained
What it means: If someone claims that a Firefly-generated image infringes their intellectual property, Adobe will defend you and pay damages (subject to terms and limits).
Coverage includes:
- Legal defense costs
- Settlement or judgment payments
- Protection against copyright and trademark claims
Requirements for coverage:
- You must have an eligible paid plan
- Use Firefly within Adobe applications as intended
- Don't deliberately try to recreate copyrighted works
- Follow Adobe's terms of service
- Notify Adobe promptly of any claims
⚠ Indemnification Limits
Adobe's indemnification has caps and conditions. It doesn't cover situations where you intentionally tried to copy someone's work, used style references to mimic specific artists, or violated Adobe's content policy. Read the full terms for your specific plan level.
Training Data Transparency
Adobe is uniquely transparent about Firefly's training data:
- Adobe Stock images - Licensed content with proper rights
- Public domain works - Copyright-free images
- Openly licensed content - Creative Commons and similar
- No scraped web content - Unlike Stable Diffusion and others
Content Credentials
Firefly outputs include Content Credentials (C2PA metadata) that identify the image as AI-generated. This supports transparency but doesn't affect your commercial rights.
Best For
✓ Ideal Use Cases
- Enterprise and agency client work
- Published materials (books, magazines)
- Advertising and marketing campaigns
- Product packaging and branding
- Any use where IP risk is a concern
⚠ Consider Alternatives For
- Specific artistic styles (more limited than MJ)
- Maximum creative freedom
- Budget-constrained projects
- Highly experimental work
6. Claude / Anthropic Commercial Rights
Claude is primarily a text and code generation model (not images), but commercial rights are important for businesses using AI-generated content.
Commercial Use by Plan
| Plan | Price | Commercial Use | Notes |
|---|---|---|---|
| Free | $0 | LIMITED | Personal and evaluation use |
| Pro | $20/month | YES | Full commercial rights |
| Team | $25/user/month | YES | Team features + commercial |
| API | Pay-per-use | YES | Broadest commercial application rights |
| Enterprise | Custom | YES | Custom terms available |
Ownership Terms
- You own outputs - Anthropic assigns ownership of Claude-generated content to you
- Commercial use permitted - Business documents, marketing, code, creative works
- No attribution required - You don't need to credit Anthropic or Claude
- No revenue thresholds - Same rights regardless of company size
What You CAN Do
- Use Claude-generated text in commercial publications
- Deploy Claude-generated code in commercial software
- Create marketing copy, business documents, and content
- Build commercial applications using the API
- Use for client work and deliverables
What You CANNOT Do
- Generate harmful, deceptive, or illegal content
- Use outputs to train competing AI models (API restriction)
- Claim copyright over Claude itself
- Circumvent safety measures
Code Generation Rights
Claude is popular for code generation. Key points:
- You own generated code - Deploy, modify, sell
- No open-source "infection" - Generated code isn't automatically GPL/etc.
- Caution with specific implementations - Code mimicking specific copyrighted works could be problematic
- Review before deployment - Standard software development practice applies
7. Google Gemini / Imagen Commercial Rights
Commercial Use by Plan
| Product | Price | Commercial Use | Notes |
|---|---|---|---|
| Gemini (Free) | $0 | NO | Personal use only |
| Gemini Advanced | $19.99/month | YES | Commercial rights to outputs |
| Vertex AI (Imagen) | Pay-per-use | YES | Enterprise/developer access |
| Google Workspace + AI | Varies | YES | Business productivity focus |
| Enterprise | Custom | YES + Indemnity | IP indemnification available |
Ownership Terms
Google's terms have evolved. Current key points:
- You own your inputs - Your prompts and uploaded content remain yours
- Outputs ownership varies - Generally assigned to you for paid tiers
- Google retains some rights - May use interactions to improve services (opt-out available for some plans)
- Enterprise terms differ - More favorable ownership and privacy terms
⚠ Free Tier Restrictions
Google Gemini's free tier explicitly restricts commercial use. Unlike some competitors, there's no gray area here - you need a paid subscription (Gemini Advanced or Vertex AI) for any commercial application of generated content.
Image Generation (Imagen)
Google's Imagen image generator (available through Gemini and Vertex AI):
- Commercial rights on paid plans - Use generated images commercially
- Safety filters - More restrictive content generation than some competitors
- SynthID watermarking - Invisible watermarks identify AI-generated images
- Enterprise indemnification - Available for qualifying enterprise customers
Attribution Requirements
No attribution required for commercial use on paid plans. However, Google encourages transparency about AI use.
What You CAN Do (Paid Plans)
- Use Gemini text outputs commercially
- Use Imagen-generated images in commercial projects
- Build applications using Vertex AI APIs
- Create business content, marketing, and documentation
What You CANNOT Do
- Commercial use on free tier
- Generate content violating Google's policies
- Create deepfakes or misleading content about real people
- Use for illegal purposes
8. Best Tool for Your Use Case
Different commercial applications have different risk profiles and requirements. Here's what we recommend for each major use case:
Print Products & Merchandise
T-shirts, posters, mugs, print-on-demand products where you're selling the AI image itself.
Client Work & Agencies
Deliverables for clients, agency work, where liability matters.
Digital Marketing & Ads
Social media content, digital advertising, email marketing visuals.
Book Publishing & Editorial
Book covers, interior illustrations, magazine content.
Product Packaging & Branding
Physical product packaging, brand assets, logos.
Video & Film Production
Concept art, storyboards, background elements, promotional materials.
Game Development
Concept art, textures, promotional materials, indie game assets.
SaaS / App Development
UI illustrations, marketing materials, documentation graphics.
Risk Tolerance Guide
🔒 Risk-Averse (Enterprise/Agency)
Prioritize legal protection over cost or creative range.
- Primary: Adobe Firefly
- Alternative: Enterprise plans with indemnification
- Process: Document everything, add human edits
⚖ Moderate Risk (SMB/Freelance)
Balance quality, cost, and reasonable protection.
- Primary: Midjourney Pro or DALL-E Plus
- Alternative: Firefly for sensitive projects
- Process: Keep records, add human touches
🎲 Risk-Tolerant (Indie/Personal)
Maximize freedom and minimize cost, accepting legal uncertainty.
- Primary: Stable Diffusion (self-hosted)
- Alternative: Basic paid tiers anywhere
- Process: Move fast, stay informed on legal developments
9. Final Recommendations
Summary: Which Tool to Choose
| Priority | Best Choice | Why |
|---|---|---|
| Maximum Legal Safety | Adobe Firefly | IP indemnification, clean training data |
| Best Image Quality | Midjourney Pro | Industry-leading aesthetic quality |
| Maximum Freedom | Stable Diffusion | Open source, no restrictions, customizable |
| Best Text/Code | Claude or ChatGPT | Clear ownership, commercial rights |
| Enterprise Scale | OpenAI/Google Enterprise | Custom terms, indemnification, support |
| Budget-Conscious | Stable Diffusion or Firefly | Free (SD) or lowest paid tier (Firefly $5/mo) |
Universal Best Practices
- Document everything - Save prompts, generation dates, subscription receipts
- Add human creative elements - Strengthens copyright claims
- Avoid copying specific artists/works - Don't prompt for "in the style of [living artist]"
- Monitor terms changes - Platforms update policies; stay current
- Disclose when appropriate - Especially in editorial/journalistic contexts
- Consider IP insurance - For high-value commercial applications
When to Consult an Attorney
- High-value commercial deployments ($100K+)
- Highly visible public-facing uses (major ad campaigns, published works)
- If you receive any IP infringement claims
- Enterprise licensing negotiations
- International commercial use with varying laws
The Law Is Still Evolving
AI art copyright law is actively developing. Key cases to watch:
- Getty Images v. Stability AI - Could reshape training data requirements
- Andersen v. Stability AI et al. - Artist copyright claims
- US Copyright Office guidance - Continuing to issue rulings on AI work registration
- EU AI Act implementation - Will affect global AI governance
Have AI Rights Questions?
Our comprehensive FAQ answers 30+ questions about AI art commercial use, ownership, and legal considerations.
Read the Full FAQNeed Legal Documents?
Generate professional demand letters and legal documents for business disputes.
Explore Templates