Subscription Defense: Responding to Refund & Auto-Renewal Demand Letters
Subscription Defense: Responding to Refund & Auto-Renewal Demand Letters
A comprehensive merchant’s guide to triaging legal exposure, auditing compliance, and drafting legally sound defense responses to consumer claims.
Step 1: Internal Triage and Immediate Risk Assessment
Objectively assess your compliance to determine your exposure. This initial review dictates your response strategy.
Essential Triage Questions
Jurisdiction: Is the customer in California, New York, or Vermont? If yes, state-specific ARL/ROSCA compliance is paramount.
Conspicuousness: Was the total cost, billing frequency, and continuous service term disclosed *immediately* above or next to the purchase button, in a larger, bolder font?
Affirmative Consent: Did the customer click a specific, separate checkbox or button that *only* confirms agreement to the recurring charges? (Affirmative Consent)
Value vs. Price: Was the fee $[X] for one day of service? (High discrepancy between price and value delivered risks claims of ‘Unconscionability’ or penalty fees.)
Need Advanced ARL/ROSCA Defense?
When a demand letter points to a systemic, high-volume compliance flaw, you need an experienced attorney to perform a full ARL/ROSCA audit and deploy a defense strategy that minimizes class action exposure.
Reach out to assess your risk and secure a comprehensive compliance audit.
Contact: owner@terms.law