Subscription Defense: Responding to Refund & Auto-Renewal Demand Letters

Published: December 3, 2024 • Consumer, Demand Letters
Responding to Subscription Refund Demand Letters (Merchant Guide)

Subscription Defense: Responding to Refund & Auto-Renewal Demand Letters

A comprehensive merchant’s guide to triaging legal exposure, auditing compliance, and drafting legally sound defense responses to consumer claims.

Step 1: Internal Triage and Immediate Risk Assessment

Objectively assess your compliance to determine your exposure. This initial review dictates your response strategy.

Essential Triage Questions

Jurisdiction: Is the customer in California, New York, or Vermont? If yes, state-specific ARL/ROSCA compliance is paramount.

Conspicuousness: Was the total cost, billing frequency, and continuous service term disclosed *immediately* above or next to the purchase button, in a larger, bolder font?

Affirmative Consent: Did the customer click a specific, separate checkbox or button that *only* confirms agreement to the recurring charges? (Affirmative Consent)

Value vs. Price: Was the fee $[X] for one day of service? (High discrepancy between price and value delivered risks claims of ‘Unconscionability’ or penalty fees.)

Merchant ARL/ROSCA Risk Score

Check any statement that is **TRUE** for your current signup or cancellation flow. More checks = higher legal risk.

Conclusion: If 3 or more boxes are checked, strongly consider an immediate full refund to minimize class action risk.

Need Advanced ARL/ROSCA Defense?

When a demand letter points to a systemic, high-volume compliance flaw, you need an experienced attorney to perform a full ARL/ROSCA audit and deploy a defense strategy that minimizes class action exposure.

Reach out to assess your risk and secure a comprehensive compliance audit.

Contact: owner@terms.law

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