⚠️ 6 Marketing Automation Gotchas to Watch For
- Contact-Based Pricing Explosion: HIGH Pricing scales with contacts, not emails. 10,000 contacts becomes 50,000 quickly—and your bill can triple without sending more emails
- Sending Limits Separate from Contacts: MEDIUM You may pay for 50,000 contacts but only send 10 emails/contact/month. Heavy senders need to watch both limits
- Compliance Responsibility on You: HIGH CAN-SPAM, GDPR compliance is your responsibility. Platform provides tools but you're liable for violations—fines up to $46K per email
- Account Suspension for Bounce Rates: HIGH High bounce or spam complaint rates can suspend your account without warning. Years of campaigns and data frozen instantly
- Template and Automation Limits: MEDIUM Starter plans limit workflows, landing pages, and automation sequences. Growing needs require expensive tier jumps
- Contact List Ownership on Exit: MEDIUM Can you export your full contact list with all custom fields and engagement history? Some platforms make migration painful
Need Help Understanding Marketing Terms?
Get a professional review of marketing automation agreements