Generate a professional sponsorship agreement for events, athletes, teams, influencers, nonprofits, or organizations. Customize sponsor benefits, deliverables, IP rights, exclusivity, and termination terms with real-time preview.
I built this sponsorship agreement generator to help brands, event organizers, athletes, and organizations create comprehensive sponsorship contracts that clearly define the relationship between sponsor and sponsored party. Whether you are sponsoring a local 5K run, a professional athlete, a podcast, or a major conference, this generator produces a thorough, attorney-quality document covering all essential terms — sponsorship level and fees, specific benefits and deliverables, intellectual property licensing, exclusivity provisions, performance metrics, termination rights, and standard legal protections.
Every field updates the live preview instantly, so you can see exactly how your choices affect the final agreement. The generator supports multiple sponsorship tiers from Title Sponsor through Bronze, with custom levels available. You can toggle specific benefits like logo placement, social media posts, booth space, VIP access, naming rights, and content creation, and the agreement automatically reflects your selections with specific deliverable counts and detailed obligations.
A sponsorship agreement is a legal contract between a sponsor and a sponsored party that defines the terms of a sponsorship arrangement, including the financial commitment, benefits provided, deliverables, brand usage rights, and conditions for termination. It protects both parties by establishing clear expectations and remedies.
The right sponsorship level depends on your marketing goals and budget. Title and Presenting sponsors receive maximum visibility including naming rights and exclusive category placement, suitable for brands seeking dominant presence. Gold and Silver tiers offer strong visibility at moderate cost. Bronze sponsorships provide basic brand exposure at the lowest investment level.
Yes, morals clauses are strongly recommended, especially when sponsoring individuals or public-facing events. They allow either party to terminate the agreement if the other party engages in conduct that causes reputational harm, protecting your brand investment from association with controversy.
Common metrics include social media impressions and engagement, website referral traffic, media mentions, event attendance, lead generation, and brand awareness surveys. Specify reporting frequency and minimum reach thresholds to ensure accountability.
Include approval rights over materials using your brand, brand guidelines compliance, content ownership terms, category exclusivity, morals clauses, insurance requirements, and indemnification provisions. Also ensure clear IP licensing scope with defined territorial and temporal limits.
Sponsors should consider requiring commercial general liability insurance, event cancellation insurance (for events), media liability coverage, and naming the sponsor as an additional insured on the sponsored party's policy. Minimum coverage amounts typically range from $1 million to $5 million depending on the event size and risk.