DraftKings Privacy Policy

Item: DraftKings
Rating: 18
Author: Privacy.Law Editorial Team

Last updated: January 2025 | Reviewed: February 2026

Major sportsbook with extensive data collection covering betting behavior, continuous geolocation, financial patterns, and behavioral analytics shared with numerous third parties.

Grade F

Privacy Summary: DraftKings collects comprehensive data about your betting activity, financial status, location, and behavior. This data is used for profiling to identify "sharp" bettors, shared with advertising partners and data brokers, and retained indefinitely. Your complete gambling history becomes a permanent record.

Category Scores

Data Collection 15/100

Data Sharing 18/100

Data Retention 15/100

Security Measures 25/100

User Controls 18/100

Key Findings

🔎 Complete Betting History Retention

DraftKings retains your complete betting history indefinitely, including every wager, outcome, timing, and associated metadata. This creates a permanent record of all gambling activity.

"We retain records of your wagering activity, including bets placed, outcomes, and transaction history, as required by gaming regulations and for our business purposes."

🔎 Continuous Geolocation Tracking

DraftKings tracks your location continuously, not just when placing bets. This data is used for regulatory compliance but also for behavioral analysis and marketing.

"We collect precise location information to verify you are in a jurisdiction where betting is legal. Location data may be collected when the app is in use."

🔎 Behavioral Profiling for Account Limitations

Your betting patterns are analyzed to identify "sharp" or winning behavior. This profiling is used internally to limit accounts and externally shared with industry databases.

"We analyze betting patterns and behavior to ensure platform integrity and may share information with industry partners for fraud prevention."

🔎 Extensive Third-Party Data Sharing

Data is shared with advertising networks, analytics providers, affiliate partners, and data brokers. Your gambling activity becomes part of broader profiles used across the advertising ecosystem.

"We share information with advertising partners, analytics providers, and affiliates to deliver personalized advertising and improve our services."

Data Collection Summary

Data Type	Collected	Risk Level
Complete Betting History	Permanent	Critical
Precise Geolocation	Continuous	Critical
Financial Transactions	Yes	Critical
Behavioral Analytics	Yes	High
Device Information	Yes	High
Identity Documents	Yes	Critical

Recommendation

Critical Privacy Risk: DraftKings creates a comprehensive permanent record of your gambling activity, location history, and financial behavior. This data is shared broadly and used for profiling that affects your account status.

For Users: Understand that all betting activity is permanently recorded and analyzed. Use location permissions sparingly. Be aware that your gambling profile is shared with advertising networks and industry databases. Consider the long-term implications of having a detailed gambling record.