Amazon Seller Privacy Policy Review

Item: Amazon Seller Privacy Policy
Rating: 22
Author: Privacy.Law Editorial Team

Seller data used to compete with private labels. This analysis examines their data collection, third-party sharing, and retention practices.

📅 Last Updated: January 28, 2026

⚠ High-Risk Privacy Practices

Grade D

Privacy Fairness Index

⚠ Key Privacy Concerns

Seller data used to compete with private labels. Review the detailed analysis below to understand how this service handles your personal data.

Privacy Score Breakdown

Data Collection Scope 17/100

Third-Party Sharing 15/100

Data Retention 22/100

User Control 27/100

Transparency 24/100

Compare With Other E-commerce Marketplaces

Etsy

eBay

Walmart Marketplace

⚠ Red Flags

Primary Privacy Concern

High Risk

Seller data used to compete with private labels. This practice is common in the industry but raises significant privacy concerns.

Data Retention

High Risk

Personal data may be retained longer than necessary and shared with third parties for purposes beyond the core service.

Third-Party Sharing

High Risk

Data is shared with advertising partners, analytics providers, and affiliated companies, expanding your privacy exposure.

Analysis

"Amazon Seller scored 22/100 in our privacy analysis, earning a grade D. The primary concern is: seller data used to compete with private labels. Users should carefully review their privacy settings and consider the data trade-offs when using this service. If you're privacy-conscious, explore the alternatives reviewed on this site."

Amazon Seller Privacy Policy Review

⚠ Key Privacy Concerns

Privacy Score Breakdown

Compare With Other E-commerce Marketplaces

🐕 Concerned About Your Data?

Related Resources

⚠ Red Flags

Primary Privacy Concern

Data Retention

Third-Party Sharing

Analysis