Pricing Protection
Protects competitive pricing information from disclosure, includes most-favored-nation provisions, and restricts use of pricing data in negotiations.
Medium ComplexityProtects competitive pricing information from disclosure, includes most-favored-nation provisions, and restricts use of pricing data in negotiations.
Medium ComplexityA pricing protection clause specifically addresses the confidentiality and use of pricing information shared between parties. While general NDA definitions may cover "financial information," pricing data often warrants special treatment due to its extreme competitive sensitivity. These clauses may prohibit disclosure of specific prices, discounts, terms, and deal structures; prevent the receiving party from using pricing information in negotiations with competitors or other vendors; and sometimes include Most Favored Nation (MFN) provisions guaranteeing the receiving party will not pay more than other customers.
Pricing information is generally protectable as confidential information, and courts have enforced pricing confidentiality provisions in appropriate circumstances. However, MFN clauses have received increased antitrust scrutiny in recent years, particularly in healthcare and technology sectors. The FTC and DOJ have challenged certain MFN provisions as anticompetitive when they reduce price competition or create barriers to entry. Additionally, some states have enacted laws restricting MFN clauses in specific industries (such as health insurance). When drafting pricing protection clauses, consider both confidentiality and antitrust implications, and ensure MFN provisions are narrowly tailored to legitimate business interests.
MFN clauses promising "the best price offered to any customer" without regard to volume, terms, or circumstances could require you to offer loss-leader promotional pricing to all customers. Ensure MFN is limited to comparable situations.
Audit rights allowing one party to review all pricing records creates confidentiality issues with other customers and significant operational burden. Limit audits to third-party verification with aggregated results.
Provisions requiring retroactive price adjustments if better pricing is offered to another customer can create significant financial exposure. Negotiate for prospective-only adjustments or time-limited look-back periods.
While pricing deserves strong protection, perpetual confidentiality obligations may be impractical as market conditions, product offerings, and business relationships evolve. Consider reasonable time limits.
Per-incident damages of $100,000 or more for pricing disclosure may be challenged as an unenforceable penalty. Such provisions also create significant risk exposure for inadvertent disclosures by employees.
Pricing protection and MFN clauses can have significant business and antitrust implications. Consider consulting both commercial and antitrust counsel.
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