Common Insurance Claim Denial Tactics

Insurance companies use predictable tactics to deny legitimate claims. Once you recognize these patterns, you can fight back effectively. Here are the 12 most common denial tactics and how to respond.

Understanding Wrongful Denials

When an insurance company denies your claim, it must provide a legitimate reason based on your policy language. However, insurers often stretch, misinterpret, or outright fabricate reasons to avoid paying valid claims. Recognizing these tactics is the first step toward holding your insurer accountable.

A wrongful denial may constitute "bad faith" - a legal term meaning the insurer breached its duty to deal fairly and honestly with you. Bad faith claims can result in damages beyond your original claim amount, including emotional distress and punitive damages.

🐻 California Note

California Insurance Code Section 790.03(h) specifically prohibits "unfair claims settlement practices," including denying claims without conducting a reasonable investigation. California policyholders have strong protections under the Fair Claims Settlement Practices Regulations (Cal. Code Regs. tit. 10, Section 2695.1 et seq.).

The 12 Most Common Denial Tactics

1 Misquoting Policy Language

The insurer cites policy language out of context or emphasizes exclusions while ignoring provisions that provide coverage. Always request the specific policy section they're relying on and read it in full context.

Example: Insurer denies water damage claim citing "flood exclusion" when the damage was actually from a burst pipe - which is typically covered.

2 Claiming Pre-Existing Damage

The insurer argues your damage existed before the covered event. Combat this with photos, maintenance records, inspection reports, and witness statements documenting the property's condition before the loss.

Example: After a storm, insurer claims roof damage was "pre-existing wear and tear" despite no prior roof issues.

3 Failure to Investigate

The insurer denies your claim without conducting a thorough investigation. This is one of the clearest forms of bad faith. Insurers must investigate claims before denying them - not just deny and see if you push back.

Example: Claim denied within 24 hours of filing, before any adjuster visited the property or reviewed documentation.

4 Missing the Deadline Excuse

The insurer claims you filed too late, even when you met all deadlines. Keep records of every submission date, use certified mail or email for documentation, and note that insurers often must prove prejudice from late filing.

Example: Insurer denies claim alleging "late notice" when you reported within 3 days of discovering the damage.
🐻 California Note

Under California law (Cal. Code Regs. tit. 10, Section 2695.7), insurers must acknowledge receipt of your claim within 15 days and accept or deny it within 40 days. If they need more time, they must explain why in writing.

5 Application Misrepresentation

The insurer claims you made misrepresentations on your application and voids your policy entirely. However, most states require the misrepresentation to be "material" - meaning it would have changed the insurer's decision.

Example: Life insurance claim denied because applicant forgot to mention a minor childhood illness that had no bearing on their death.

6 The "Not Covered" Blanket Denial

A vague denial letter stating your loss "is not covered" without citing specific policy language. This is insufficient under most state laws. Demand a detailed explanation citing exact policy provisions.

Example: Denial letter simply states "After review, your claim is not covered under your policy" with no further explanation.

7 Improper Use of Exclusions

Insurance policies contain exclusions, but insurers often apply them too broadly. Remember: exclusions must be interpreted narrowly, and ambiguous language is typically construed in your favor.

Example: Insurer denies all damage from a storm by citing "earth movement" exclusion when only part of the damage involved foundation settling.

8 Requesting Excessive Documentation

Insurers sometimes request unreasonable amounts of documentation hoping you'll give up or miss a deadline. While you must cooperate, requests should be reasonable and related to your claim.

Example: After a fire, insurer requests 10 years of tax returns, complete bank statements, and receipts for every item claimed - then denies when you can't produce receipts for items purchased 15 years ago.

9 Hired Gun "Experts"

The insurer hires biased experts who consistently find in favor of denials. These "independent" engineers, doctors, or appraisers may have financial incentives to support the insurer's position.

Example: Insurer's engineer concludes structural damage is "normal settling" despite obvious foundation cracks appearing after an earthquake.

10 Claiming Policy Lapse

The insurer claims your policy lapsed due to non-payment, even when you have evidence of timely payments. Keep all payment records and bank statements showing premium withdrawals.

Example: Auto insurer denies accident claim alleging policy "lapsed" when your bank records show the premium was paid on time.

11 The Rescission Threat

The insurer threatens to rescind (cancel from the beginning) your policy based on alleged application fraud. This is often a pressure tactic to get you to accept a lower settlement. Rescission has strict legal requirements.

Example: After a large claim, insurer "discovers" you failed to disclose a minor claim from 5 years ago and threatens full rescission.

12 Blaming You for the Loss

The insurer claims your own actions caused or contributed to the loss in a way that voids coverage. While policies do have conditions about maintaining property, insurers often stretch these beyond their proper scope.

Example: Fire claim denied because you "failed to maintain" the property, citing normal wear that had nothing to do with the fire's cause.

How to Fight Back Against Wrongful Denials

Step 1: Request a Complete Copy of Your Policy

You are entitled to a complete copy of your insurance policy, including all endorsements and declarations pages. Don't rely on the insurer's summary of what's covered.

Step 2: Get the Denial in Writing

Request a detailed written explanation of the denial, including the specific policy language being relied upon. In many states, insurers must provide this upon request.

Step 3: Document Everything

Keep a detailed log of all communications with your insurer. Note dates, times, names of representatives, and what was discussed. Follow up phone calls with written confirmation.

Pro Tip: Create a Paper Trail

After every phone conversation with your insurer, send an email summarizing what was discussed. This creates a written record they cannot later deny.

Step 4: File an Internal Appeal

Most policies allow you to appeal a denial. Submit a detailed appeal letter addressing each reason for denial with supporting documentation. This also preserves your rights for later legal action.

Step 5: Consider Outside Help

If your appeal is denied, consider hiring a public adjuster (for property claims) or consulting with an insurance bad faith attorney. Many attorneys offer free initial consultations for insurance disputes.

When Denial Tactics Become Bad Faith

Not every denial is bad faith - sometimes claims legitimately aren't covered. However, a denial may cross into bad faith territory when the insurer:

Warning: Statutes of Limitations Apply

You have limited time to pursue bad faith claims. In most states, the deadline is 2-4 years from the wrongful conduct, but this varies. Don't wait to seek legal advice if you believe your insurer acted in bad faith.

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