Robo-Advisor Negligence Demand Letters

Automated investment platforms like Betterment, Wealthfront, and Schwab Intelligent Portfolios manage billions in assets through algorithms. When these algorithms fail, provide unsuitable recommendations, or breach fiduciary duties, investors suffer significant losses. This playbook guides you through pursuing claims against negligent robo-advisors.

Types of Robo-Advisor Negligence Claims
Claim Type Description Viability
Unsuitable Recommendations Portfolio allocation inconsistent with stated risk tolerance, investment timeline, or objectives Strong if questionnaire responses and portfolio don't match
Algorithm Errors Trading bugs, rebalancing failures, tax-loss harvesting errors causing unexpected losses or tax liability Strong with documented error and resulting damages
Fiduciary Breach Undisclosed conflicts of interest, revenue sharing arrangements, or proprietary fund preferences Moderate to strong depending on materiality of conflict
Misleading Marketing False claims about historical performance, risk levels, or portfolio outcomes Strong if marketing claims are documented and provably false
Inadequate Risk Disclosure Failure to explain downside risks, concentration risks, or algorithm limitations Moderate; depends on what disclosures were provided
Operational Failures Platform outages preventing trading, delayed executions, security breaches Depends on documented damages from operational issue

Major Robo-Advisor Platforms

  • Betterment: SEC-registered RIA, fiduciary standard applies.
  • Wealthfront: SEC-registered RIA, $500 minimum.
  • Schwab Intelligent Portfolios: Broker-dealer affiliate, FINRA arbitration.
  • Vanguard Digital Advisor: Hybrid human/robo model.
  • Fidelity Go: Zero fee basic tier, broker-dealer structure.
  • SoFi Invest: Automated investing with brokerage integration.

Why Demand Letters Work

  • Force platform to investigate and respond formally.
  • Establish facts before arbitration or litigation.
  • Create record for SEC or state regulatory complaints.
  • Often resolve disputes faster than formal proceedings.
  • Demonstrate seriousness without immediate litigation costs.
Market Losses vs. Negligence: Robo-advisors are not liable for general market declines. To have a viable claim, you must show the platform's negligence, unsuitable recommendations, or misconduct caused losses beyond what a properly managed portfolio would have experienced. Focus on what the robo-advisor did wrong, not just that you lost money.
Documentation Checklist

Account Opening Records

  • Risk tolerance questionnaire responses and results.
  • Investment objectives and timeline you provided.
  • Account agreement and terms of service.
  • Initial portfolio allocation recommendations.

Account Performance Records

  • Complete account statements from opening to present.
  • Trade confirmations and transaction history.
  • Rebalancing records and rationale provided.
  • Tax documents including 1099s and cost basis reports.
Marketing and Disclosure Materials
  • Website screenshots showing performance claims or promises.
  • Form ADV Parts 1 and 2 (investment adviser disclosure documents).
  • Marketing emails, advertisements, or promotional materials.
  • Risk disclosures provided at account opening.
Communications
  • Emails from the platform about your account or portfolio.
  • Customer service chat logs or phone call records.
  • Any warnings or notifications about portfolio changes.
  • Complaints you submitted and responses received.
Comparative Analysis
  • Benchmark performance for similar risk portfolios during the same period.
  • Performance of comparable robo-advisor portfolios.
  • Expert analysis of whether portfolio was suitable for your stated objectives.
  • Analysis of specific trades or decisions that caused excess losses.
Preserve All Records: Download your complete account history before closing or transferring accounts. Platforms may limit access to historical data after account closure. Request your full file under applicable data access rights if needed.
Demand Letter Strategy
Identifying Your Claims
  • Suitability: Compare your stated risk tolerance and objectives to actual portfolio allocation.
  • Disclosure Failures: Identify what material information was not disclosed (conflicts, risks, fees).
  • Operational Errors: Document any platform errors, bugs, or failures that caused specific losses.
  • Marketing Fraud: Compare marketing claims to actual results and disclosures.
Calculating Damages
  • Well-Managed Portfolio: What you would have earned with a suitable portfolio matching your risk tolerance.
  • Benchmark Comparison: Losses relative to appropriate market benchmarks.
  • Direct Error Damages: Specific losses caused by platform errors or unsuitable trades.
  • Tax Damages: Unexpected tax liability from improper tax-loss harvesting or wash sales.
Letter Components
  1. Account Relationship: When you opened the account, what you invested, and your stated objectives.
  2. Specific Misconduct: Detail the unsuitable recommendations, errors, or disclosure failures.
  3. Regulatory Framework: Reference Investment Advisers Act, SEC guidance, FINRA rules as applicable.
  4. Damages Calculation: Quantify your losses with supporting methodology.
  5. Specific Demands: Reimbursement of losses, fee refunds, account correction.
  6. Escalation Warning: SEC complaint, FINRA arbitration, or litigation if not resolved.
Dispute Resolution Path
  • Internal complaint to the platform's compliance department.
  • Demand letter to legal department if internal complaint fails.
  • SEC complaint or state securities regulator referral.
  • FINRA arbitration (for broker-dealer affiliates) or AAA/JAMS arbitration (per account agreement).
  • Litigation if arbitration clause is unenforceable or waived.
Arbitration Review: Nearly all robo-advisor agreements include mandatory arbitration clauses. Review your account agreement carefully. FINRA arbitration (for broker-dealer affiliates) has different procedures and costs than commercial arbitration. Some platforms use AAA or JAMS. Understand the forum before proceeding.
Sample Robo-Advisor Negligence Demand Letter
[Date] Legal and Compliance Department [Robo-Advisor Company Name] [Address] Via Email: [compliance@company.com] Via Certified Mail Re: Demand for Compensation - Unsuitable Investment Advice and Fiduciary Breach Account Number: [Account Number] Account Holder: [Your Name] Claimed Damages: $[Amount] Dear Legal Department: I represent [Investor Name], who suffered investment losses of approximately $[Amount] due to [Company Name]'s breach of fiduciary duty and provision of unsuitable investment advice. This demand letter outlines the misconduct and requests compensation to resolve this dispute without formal arbitration proceedings. ACCOUNT RELATIONSHIP My client opened an account with [Company Name] on [Date], depositing $[Initial Amount]. At account opening, my client completed your risk tolerance questionnaire and provided the following investment profile: - Risk Tolerance: [Conservative/Moderate/Aggressive] - Investment Timeline: [X years] - Primary Objective: [Growth/Income/Preservation] - Age at Opening: [Age] - Annual Income: [Income Range] - Net Worth: [Net Worth Range] - Investment Experience: [Beginner/Intermediate/Advanced] Based on this profile, my client reasonably expected a portfolio appropriate for [his/her] stated conservative/moderate/aggressive risk tolerance with a [X]-year timeline. UNSUITABLE PORTFOLIO ALLOCATION Despite my client's [conservative/moderate] risk profile, [Company Name] allocated the portfolio as follows: Initial Allocation: - [X]% Equities (including [specific funds/ETFs]) - [X]% Fixed Income - [X]% Alternatives/Other This allocation was unsuitable because: 1. The equity allocation of [X]% exceeded what is appropriate for a [risk tolerance] investor with a [X]-year timeline according to industry standards and [Company Name]'s own published guidelines for [risk tolerance] portfolios. 2. The portfolio included [specific unsuitable holdings - e.g., high-volatility funds, concentrated positions, inappropriate alternatives] that were inconsistent with my client's stated objectives. 3. [Company Name] failed to adequately explain the risks of this allocation or provide meaningful opportunity to adjust before implementation. [Alternative claim - Algorithm Error:] On [Date], [Company Name]'s algorithm executed [describe error - e.g., improper rebalancing, failed tax-loss harvesting, erroneous trades] that resulted in [describe consequence]. Specifically: - [Date]: [Description of erroneous action] - Result: [Quantified loss or tax consequence] This error violated [Company Name]'s duty of care and caused direct damages of $[Amount]. [Alternative claim - Disclosure Failure:] [Company Name] failed to disclose material conflicts of interest, including: 1. [Revenue sharing arrangements with fund companies] 2. [Preference for proprietary funds over lower-cost alternatives] 3. [Cash allocation practices generating revenue for the platform] These undisclosed conflicts violated [Company Name]'s fiduciary duty of loyalty and SEC disclosure requirements. Had my client known of these conflicts, [he/she] would have [chosen a different portfolio/different platform/etc.]. LEGAL BASIS [Company Name] is a registered investment adviser subject to fiduciary duties under the Investment Advisers Act of 1940. The SEC has clarified in IM Guidance Update 2017-02 that robo-advisors must: - Gather sufficient information to provide suitable investment advice - Ensure algorithms are designed to provide suitable recommendations - Disclose limitations of algorithmic advice - Maintain meaningful human oversight of automated systems [Company Name]'s conduct violated these requirements and breached the fiduciary duties of care and loyalty owed to my client. [If FINRA member:] Additionally, as a FINRA member firm, [Company Name] is subject to FINRA Rule 2111 (Suitability) and Regulation Best Interest, which require reasonable basis to believe recommendations are suitable for the specific customer. DAMAGES My client suffered the following damages: 1. Portfolio Losses: $[Amount] - excess losses compared to a properly allocated [risk tolerance] portfolio during the same period 2. [If applicable] Tax Damages: $[Amount] - unexpected tax liability from [describe issue] 3. [If applicable] Fee Refund: $[Amount] - advisory fees paid for unsuitable advice 4. Total Claimed Damages: $[Amount] The damages calculation is based on comparison to [benchmark index / properly allocated portfolio model] and accounts for general market conditions during the relevant period. DEMANDS 1. Payment of $[Amount] representing my client's damages from unsuitable advice; 2. Refund of $[Amount] in advisory fees paid during the relevant period; 3. Correction of account records to reflect appropriate risk classification; 4. Written acknowledgment of the suitability failure and remedial steps taken. RESPONSE DEADLINE Please respond within twenty-one (21) days with a substantive proposal to resolve this dispute. Failure to respond satisfactorily will result in: - Filing of arbitration under [your agreement's arbitration clause - FINRA/AAA/JAMS]; - SEC complaint regarding fiduciary and disclosure violations; - [State] securities regulator complaint; - Referral to attorneys pursuing class action claims against [Company Name]. My client prefers to resolve this matter efficiently and reserves all rights and remedies under federal and state securities laws. Sincerely, Sergei Tokmakov Attorney for [Investor Name] owner@terms.law Enclosures: - Exhibit A: Risk Tolerance Questionnaire and Results - Exhibit B: Account Statements and Portfolio Allocation History - Exhibit C: Damages Calculation and Benchmark Analysis - Exhibit D: Marketing Materials and Disclosures
Compare your risk questionnaire responses to the portfolio you received. Industry standards and the platform's own guidelines typically specify allocation ranges for each risk level. A conservative investor receiving a 90% equity portfolio has a strong suitability claim. You may need an expert witness to testify about industry standards if the case proceeds to arbitration. Document everything from account opening including what you told the platform about your goals.
Risk tolerance changes don't eliminate claims for prior unsuitable advice. However, they may affect damages calculations. If you increased risk tolerance after losses, the platform may argue you accepted more risk. Document what prompted any changes and whether the platform properly explained implications. Changes made under pressure from platform representatives or after misleading communications strengthen your claims rather than weaken them.
You cannot recover for general market losses. However, you can recover excess losses - the difference between what you lost and what you would have lost with a suitable portfolio. If you had a conservative profile but received an aggressive portfolio, you compare your actual losses to what a conservative portfolio would have lost. The excess is your damages. This requires careful analysis and potentially expert testimony.
Attorney Services & Contact

Robo-Advisor Dispute Resolution

I represent investors with claims against automated investment platforms including Betterment, Wealthfront, Schwab, and others. Services include suitability analysis, demand letters, SEC complaints, and arbitration representation.

Email owner@terms.law or use Calendly for a paid strategy session.

Schedule strategy call

Services

  • Portfolio suitability analysis and claim evaluation.
  • Demand letters to robo-advisor platforms.
  • SEC and state securities regulator complaints.
  • FINRA arbitration representation.
  • AAA/JAMS commercial arbitration for non-FINRA platforms.
  • Expert witness coordination for damages analysis.

Engagement Notes

  • 📄 Demand letter: Flat fee $450
  • ⏱️ Extended negotiation: $240/hr
  • 📊 Contingency: 33-40% for strong claims
  • Arbitration filing fees vary by forum and claim amount.
  • Expert witness costs may apply for complex suitability analysis.