Below you can build a free demand letter yourself. Before you send anything, find out whether your claim is worth sending at all: tell my AI Legal Analyst what happened, and it maps your claim, your deadlines, and your leverage, reviewed against how I actually run these disputes.
Sergei Tokmakov, California attorney, CA Bar #279869, licensed since 2011.
Automated investment platforms like Betterment, Wealthfront, and Schwab Intelligent Portfolios manage billions in assets through algorithms. When these algorithms fail, provide unsuitable recommendations, or breach fiduciary duties, investors suffer significant losses. This playbook guides you through pursuing claims against negligent robo-advisors.
Types of Robo-Advisor Negligence Claims
Claim Type
Description
Viability
Unsuitable Recommendations
Portfolio allocation inconsistent with stated risk tolerance, investment timeline, or objectives
Strong if questionnaire responses and portfolio don't match
Vanguard Digital Advisor: Hybrid human/robo model.
Fidelity Go: Zero fee basic tier, broker-dealer structure.
SoFi Invest: Automated investing with brokerage integration.
Why Demand Letters Work
Force platform to investigate and respond formally.
Establish facts before arbitration or litigation.
Create record for SEC or state regulatory complaints.
Often resolve disputes faster than formal proceedings.
Demonstrate seriousness without immediate litigation costs.
Market Losses vs. Negligence: Robo-advisors are not liable for general market declines. To have a viable claim, you must show the platform's negligence, unsuitable recommendations, or misconduct caused losses beyond what a properly managed portfolio would have experienced. Focus on what the robo-advisor did wrong, not just that you lost money.
Legal Framework for Robo-Advisor Claims
Investment Advisers Act of 1940
Fiduciary Duty: Registered investment advisers owe fiduciary duties to clients, including duties of care and loyalty.
Duty of Care: Advisers must provide advice that is in the client's best interest based on the client's objectives.
Duty of Loyalty: Advisers must not place their own interests ahead of clients and must disclose conflicts.
Section 206: Prohibits fraud and deceit by investment advisers, creating private right of action for victims.
SEC Guidance on Robo-Advisors
IM Guidance Update 2017-02: Robo-advisors must gather sufficient information about clients to provide suitable advice.
Algorithm Disclosure: Platforms must explain how algorithms work and their limitations.
Human Oversight: SEC expects meaningful human supervision of automated advice.
Conflict Disclosure: Revenue sharing, proprietary funds, and other conflicts must be disclosed.
FINRA Rules (Broker-Dealer Affiliates)
Rule 2111 (Suitability): Recommendations must be suitable based on customer's investment profile.
Rule 2010 (Standards of Commercial Honor): Requires just and equitable principles of trade.
Regulation Best Interest: Enhanced standard for broker-dealer recommendations to retail customers.
FINRA Arbitration: Broker-dealer affiliated robo-advisors subject to FINRA dispute resolution.
State Law Claims
State Securities Laws: Blue sky laws provide additional fraud protections and registration requirements.
Common Law Negligence: Breach of duty of care causing damages.
Breach of Fiduciary Duty: State law fiduciary claims supplement federal protections.
Consumer Protection: UDAP statutes may apply to misleading marketing or unfair practices.
SEC Enforcement Precedent: The SEC has brought enforcement actions against robo-advisors for misleading statements about investment methodology, undisclosed conflicts, and compliance failures. These actions establish standards that support private claims and demonstrate regulatory expectations for automated advice platforms.
Documentation Checklist
Account Opening Records
Risk tolerance questionnaire responses and results.
Investment objectives and timeline you provided.
Account agreement and terms of service.
Initial portfolio allocation recommendations.
Account Performance Records
Complete account statements from opening to present.
Trade confirmations and transaction history.
Rebalancing records and rationale provided.
Tax documents including 1099s and cost basis reports.
Marketing and Disclosure Materials
Website screenshots showing performance claims or promises.
Form ADV Parts 1 and 2 (investment adviser disclosure documents).
Marketing emails, advertisements, or promotional materials.
Risk disclosures provided at account opening.
Communications
Emails from the platform about your account or portfolio.
Customer service chat logs or phone call records.
Any warnings or notifications about portfolio changes.
Complaints you submitted and responses received.
Comparative Analysis
Benchmark performance for similar risk portfolios during the same period.
Performance of comparable robo-advisor portfolios.
Expert analysis of whether portfolio was suitable for your stated objectives.
Analysis of specific trades or decisions that caused excess losses.
Preserve All Records: Download your complete account history before closing or transferring accounts. Platforms may limit access to historical data after account closure. Request your full file under applicable data access rights if needed.
Demand Letter Strategy
Identifying Your Claims
Suitability: Compare your stated risk tolerance and objectives to actual portfolio allocation.
Disclosure Failures: Identify what material information was not disclosed (conflicts, risks, fees).
Operational Errors: Document any platform errors, bugs, or failures that caused specific losses.
Marketing Fraud: Compare marketing claims to actual results and disclosures.
Calculating Damages
Well-Managed Portfolio: What you would have earned with a suitable portfolio matching your risk tolerance.
Benchmark Comparison: Losses relative to appropriate market benchmarks.
Direct Error Damages: Specific losses caused by platform errors or unsuitable trades.
Tax Damages: Unexpected tax liability from improper tax-loss harvesting or wash sales.
Letter Components
Account Relationship: When you opened the account, what you invested, and your stated objectives.
Specific Misconduct: Detail the unsuitable recommendations, errors, or disclosure failures.
Litigation if arbitration clause is unenforceable or waived.
Arbitration Review: Nearly all robo-advisor agreements include mandatory arbitration clauses. Review your account agreement carefully. FINRA arbitration (for broker-dealer affiliates) has different procedures and costs than commercial arbitration. Some platforms use AAA or JAMS. Understand the forum before proceeding.
Sample Robo-Advisor Negligence Demand Letter
[Date]
Legal and Compliance Department
[Robo-Advisor Company Name]
[Address]
Via Email: [compliance@company.com]
Via Certified Mail
Re: Demand for Compensation - Unsuitable Investment Advice and Fiduciary Breach
Account Number: [Account Number]
Account Holder: [Your Name]
Claimed Damages: $[Amount]
Dear Legal Department:
I represent [Investor Name], who suffered investment losses of approximately $[Amount] due to [Company Name]'s breach of fiduciary duty and provision of unsuitable investment advice. This demand letter outlines the misconduct and requests compensation to resolve this dispute without formal arbitration proceedings.
ACCOUNT RELATIONSHIP
My client opened an account with [Company Name] on [Date], depositing $[Initial Amount]. At account opening, my client completed your risk tolerance questionnaire and provided the following investment profile:
- Risk Tolerance: [Conservative/Moderate/Aggressive]
- Investment Timeline: [X years]
- Primary Objective: [Growth/Income/Preservation]
- Age at Opening: [Age]
- Annual Income: [Income Range]
- Net Worth: [Net Worth Range]
- Investment Experience: [Beginner/Intermediate/Advanced]
Based on this profile, my client reasonably expected a portfolio appropriate for [his/her] stated conservative/moderate/aggressive risk tolerance with a [X]-year timeline.
UNSUITABLE PORTFOLIO ALLOCATION
Despite my client's [conservative/moderate] risk profile, [Company Name] allocated the portfolio as follows:
Initial Allocation:
- [X]% Equities (including [specific funds/ETFs])
- [X]% Fixed Income
- [X]% Alternatives/Other
This allocation was unsuitable because:
1. The equity allocation of [X]% exceeded what is appropriate for a [risk tolerance] investor with a [X]-year timeline according to industry standards and [Company Name]'s own published guidelines for [risk tolerance] portfolios.
2. The portfolio included [specific unsuitable holdings - e.g., high-volatility funds, concentrated positions, inappropriate alternatives] that were inconsistent with my client's stated objectives.
3. [Company Name] failed to adequately explain the risks of this allocation or provide meaningful opportunity to adjust before implementation.
[Alternative claim - Algorithm Error:]
On [Date], [Company Name]'s algorithm executed [describe error - e.g., improper rebalancing, failed tax-loss harvesting, erroneous trades] that resulted in [describe consequence]. Specifically:
- [Date]: [Description of erroneous action]
- Result: [Quantified loss or tax consequence]
This error violated [Company Name]'s duty of care and caused direct damages of $[Amount].
[Alternative claim - Disclosure Failure:]
[Company Name] failed to disclose material conflicts of interest, including:
1. [Revenue sharing arrangements with fund companies]
2. [Preference for proprietary funds over lower-cost alternatives]
3. [Cash allocation practices generating revenue for the platform]
These undisclosed conflicts violated [Company Name]'s fiduciary duty of loyalty and SEC disclosure requirements. Had my client known of these conflicts, [he/she] would have [chosen a different portfolio/different platform/etc.].
LEGAL BASIS
[Company Name] is a registered investment adviser subject to fiduciary duties under the Investment Advisers Act of 1940. The SEC has clarified in IM Guidance Update 2017-02 that robo-advisors must:
- Gather sufficient information to provide suitable investment advice
- Ensure algorithms are designed to provide suitable recommendations
- Disclose limitations of algorithmic advice
- Maintain meaningful human oversight of automated systems
[Company Name]'s conduct violated these requirements and breached the fiduciary duties of care and loyalty owed to my client.
[If FINRA member:]
Additionally, as a FINRA member firm, [Company Name] is subject to FINRA Rule 2111 (Suitability) and Regulation Best Interest, which require reasonable basis to believe recommendations are suitable for the specific customer.
DAMAGES
My client suffered the following damages:
1. Portfolio Losses: $[Amount] - excess losses compared to a properly allocated [risk tolerance] portfolio during the same period
2. [If applicable] Tax Damages: $[Amount] - unexpected tax liability from [describe issue]
3. [If applicable] Fee Refund: $[Amount] - advisory fees paid for unsuitable advice
4. Total Claimed Damages: $[Amount]
The damages calculation is based on comparison to [benchmark index / properly allocated portfolio model] and accounts for general market conditions during the relevant period.
DEMANDS
1. Payment of $[Amount] representing my client's damages from unsuitable advice;
2. Refund of $[Amount] in advisory fees paid during the relevant period;
3. Correction of account records to reflect appropriate risk classification;
4. Written acknowledgment of the suitability failure and remedial steps taken.
RESPONSE DEADLINE
Please respond within twenty-one (21) days with a substantive proposal to resolve this dispute. Failure to respond satisfactorily will result in:
- Filing of arbitration under [your agreement's arbitration clause - FINRA/AAA/JAMS];
- SEC complaint regarding fiduciary and disclosure violations;
- [State] securities regulator complaint;
- Referral to attorneys pursuing class action claims against [Company Name].
My client prefers to resolve this matter efficiently and reserves all rights and remedies under federal and state securities laws.
Sincerely,
Sergei Tokmakov
Attorney for [Investor Name]
owner@terms.law
Enclosures:
- Exhibit A: Risk Tolerance Questionnaire and Results
- Exhibit B: Account Statements and Portfolio Allocation History
- Exhibit C: Damages Calculation and Benchmark Analysis
- Exhibit D: Marketing Materials and Disclosures
Compare your risk questionnaire responses to the portfolio you received. Industry standards and the platform's own guidelines typically specify allocation ranges for each risk level. A conservative investor receiving a 90% equity portfolio has a strong suitability claim. You may need an expert witness to testify about industry standards if the case proceeds to arbitration. Document everything from account opening including what you told the platform about your goals.
Risk tolerance changes don't eliminate claims for prior unsuitable advice. However, they may affect damages calculations. If you increased risk tolerance after losses, the platform may argue you accepted more risk. Document what prompted any changes and whether the platform properly explained implications. Changes made under pressure from platform representatives or after misleading communications strengthen your claims rather than weaken them.
You cannot recover for general market losses. However, you can recover excess losses - the difference between what you lost and what you would have lost with a suitable portfolio. If you had a conservative profile but received an aggressive portfolio, you compare your actual losses to what a conservative portfolio would have lost. The excess is your damages. This requires careful analysis and potentially expert testimony.
Attorney Services & Contact
Robo-Advisor Dispute Resolution
I represent investors with claims against automated investment platforms including Betterment, Wealthfront, Schwab, and others. Services include suitability analysis, demand letters, SEC complaints, and arbitration representation.
Email owner@terms.law or request a $400 1-hour Zoom strategy session.
Services
Portfolio suitability analysis and claim evaluation.
Demand letters to robo-advisor platforms.
SEC and state securities regulator complaints.
FINRA arbitration representation.
AAA/JAMS commercial arbitration for non-FINRA platforms.
Expert witness coordination for damages analysis.
Engagement Notes
📄 Demand letter: Flat fee $1,200
⏱️ Extended negotiation: $300/hr
📊 Contingency: 33-40% for strong claims
Arbitration filing fees vary by forum and claim amount.
Expert witness costs may apply for complex suitability analysis.
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You now have a letter I have never read. A form builder cannot know whether the platform's own terms give you an out, who the right corporate target is, or what number belongs in the demand. If real money is at stake, the $1,200 Demand & Filing-Readiness Package is me screening the claim, drafting the demand on my letterhead with the chronology, damages calculation, and exhibits, sending it certified mail, and reviewing the first response, with a draft complaint where that is the strategically appropriate next step, expressly marked DRAFT - NOT FILED. Claims over roughly $30,000 start at $3,000.
If real money is at stake, this is how I take it from here
$1,200 minimum
Demand & Filing-Readiness Package
I accept demand matters only after a conflict, jurisdiction, and preliminary merits review. For accepted matters with claims up to about $30,000: the attorney demand on my letterhead with the chronology, damages calculation, and exhibits, certified mail plus email delivery, the appropriate draft complaint or arbitration demand where that is the legally and strategically appropriate next step (expressly marked DRAFT - NOT FILED), review of the first substantive response, and one deadline follow-up.
For claims of roughly $30,000 to $75,000, or disputes with material factual, contractual, or procedural complexity, the same filing-readiness scope starts at $3,000. The starting fee reflects the deeper record, damages, and forum work these disputes need; I confirm the final fixed scope in writing before any work begins.
Not sure yet? Send your question, a short factual summary, and the key documents; you get a written attorney response identifying the main legal issues, risks, leverage points, and practical next steps. Not a full redline, demand letter, memo, or filing unless separately agreed.
Fees are minimums or starting fees, subject to conflict, jurisdiction, merits, and written scope review. Multi-round negotiation is the separately scoped $1,500 Pre-Litigation Negotiation Phase; filing or appearing as counsel requires separate client authorization and a separate written engagement.
Informational only, not legal advice; no attorney-client relationship until a conflict check and written scope confirmation. Generated letters are unreviewed starting drafts. Sergei Tokmakov, licensed in California, CA Bar #279869 · owner@terms.law