My business name is similar to existing trademark - different industry, am I safe?

I publish illustrative scenarios prepared by my practice. All participants and conversations are fictional. The fictional posts are not posts by real users, accounts of client experiences, or reports of actual results.
Illustrative scenario prepared by my practice.
For informational purposes only. Trademark law depends on many factors including industry, geography, and likelihood of confusion.
Hypothetical question

I'm launching a fitness app called "Summit Wellness" and just discovered there's a registered trademark for "Summit Wellness Center" - but it's a physical medical clinic in Ohio. They registered the trademark in 2019.

My app is completely different - it's a digital fitness tracker with meal planning. We're not in the medical space at all, and we're based in Colorado.

Should I be worried about trademark infringement? Do I need to change my name before we launch next month?

Illustrative response

Here's the problem: "wellness programs" in Class 35 could potentially cover fitness apps. Even though they registered it for membership organization services, the scope might be broad enough to conflict with your use.

Also, even if the trademark classes are different, you can still have infringement if there's likelihood of confusion in the marketplace. Courts look beyond just the USPTO classes.

The fact that "wellness" appears in both names and both relate to health/fitness is concerning.

Illustrative response

I'd change the name. Even if you're technically in the right, do you want to risk a cease and desist letter after you've spent $50k on branding and marketing?

Better to pivot now while you're pre-launch than to rebrand after you have users, press coverage, and momentum.

Illustrative response

OK, you've convinced me. What's the fastest way to find a trademark attorney? And what should I be asking them?

Illustrative response

One thing worth mentioning: if the other party violates a settlement agreement, you can go back to court for enforcement. Make sure any settlement is in writing and signed by all parties. Verbal agreements are much harder to enforce.