Photography / Image Rights | brand name too similar to competitor

Quick background on my situation — any input appreciated.

brand name too similar to competitor. I've been dealing with this for about 5 months now and the situation isn't improving.

This involves content I created over the past 6 months. I do have documentation proving my ownership and timeline.

Should I hire a lawyer for this or try to handle it myself?

I went through almost the exact same thing.

I ended up filing with the appropriate government agency, which cost about $4-8 but saved me a lot more in the long run.

Have you tried reaching out to your state's legal aid society? They sometimes have free resources or mediation services.