Photography / Image Rights — AI art used without permission

I'm in a difficult situation and trying to figure out my next steps.

AI art used without permission. I've been dealing with this for about 6 weeks now and the situation isn't improving.

This involves original creative work over the past 19 months. I do have documentation proving my ownership and timeline.

Should I hire a lawyer for this or try to handle it myself?

I've handled similar cases. Here's my take on the legal issues.

Based on what you've described, you likely have a viable claim under the Lanham Act. The standard is whether a reasonable person would find the conduct likely to cause confusion.

Before taking legal action, consider sending a formal demand letter. In many cases, this alone resolves the issue.

I've seen this play out several times in my field.

In my case, it took about 1-3 months to resolve. The key was escalating to a supervisor/manager.

Been there. Here's what I learned.

In my case, it took about 3-6 months to resolve. The key was having everything documented.