Can You Sell Leonardo AI Images? Commercial License Terms (2024)

Using Leonardo AI for game asset generation (2D art, concept art, texture generation). My indie game is about to launch on Steam. Need to understand:

• Can I use Leonardo-generated art in a commercial game?
• Free vs paid plan commercial rights
• Can I sell game assets generated with Leonardo on asset stores?
• How does Leonardo compare to Midjourney for commercial terms?

Leonardo AI's commercial terms:

Free plan:

• 150 daily tokens, community-generated images are public
• Commercial use is NOT permitted on the free plan
• Generated images may be used by Leonardo for marketing/training

Apprentice ($12/mo), Artisan ($30/mo), and Maestro ($60/mo):

• Full commercial license — games, merch, client work, print-on-demand
• You own the outputs
• Private generation (not visible to community) on paid plans
• No revenue cap

vs Midjourney:

• Midjourney Basic ($10/mo) = commercial rights (but images are public)
• Leonardo Apprentice ($12/mo) = commercial rights + private generation
• Midjourney has a $1M revenue cap on Basic/Standard; Pro and above = unlimited
• Leonardo has no revenue cap on any paid tier
• Neither offers IP indemnification

I shipped a Steam game with Leonardo-generated concept art that I then refined in Photoshop. No issues whatsoever. A few things I learned:

• Use the private generation feature (paid plans) so your game art isn't visible in Leonardo's public gallery
• Keep records of your generation prompts and edits — useful if questions arise
• Steam doesn't prohibit AI-generated content but they do require disclosure now
• Most players don't care if concept art is AI-assisted as long as the game is good

@AttorneyMichaelK What about selling the individual assets (textures, sprites) on asset marketplaces like Unity Asset Store or itch.io?

@game_artist_indie Leonardo's terms allow selling generated content as part of commercial products. Selling individual AI-generated assets on marketplaces is permitted under the commercial license.

However, check the marketplace's own policies:

• Unity Asset Store: allows AI-generated assets but requires disclosure
• Unreal Marketplace: currently reviewing AI content policy
• itch.io: no specific AI restrictions, but community norms vary

The main risk: you can't prevent others from generating similar images using similar prompts. Your "product" is the curation and quality, not exclusive IP rights to the imagery.

Professional concept artist here — I use Leonardo AI as a starting point and then paint over/modify extensively. For selling art or using in professional games, I'd recommend the same approach: use AI for the rough composition and then add significant human creative work.

This approach gives you stronger copyright claims on the final work, more unique results that competitors can't easily replicate, and a better portfolio that demonstrates actual skill alongside AI efficiency.