PSA: brand name too similar to competitor

I publish illustrative scenarios prepared by my practice. All participants and conversations are fictional. The fictional posts are not posts by real users, accounts of client experiences, or reports of actual results.
Illustrative scenario prepared by my practice.
For informational purposes only. This is not legal advice. Laws vary by jurisdiction. Consult a qualified attorney for advice specific to your situation.
Hypothetical question

Has anyone dealt with something like this? I'm not sure what my options are.

brand name too similar to competitor. I've been dealing with this for about 9 weeks now and the situation isn't improving.

This involves software/code I developed over the past 17 months. I do have documentation proving my ownership and timeline.

What are my legal options here? Is it worth pursuing?

Illustrative response

Have you tried reaching out to your state's labor board? They sometimes have free resources or mediation services.

Illustrative response

Not a lawyer, but I have direct experience with this.

The #1 mistake I see here is filing with the appropriate government agency. I'd recommend gathering evidence first instead.

Illustrative response

The patent troll situation is still bad. If you get a demand letter from a patent assertion entity, don't panic. Many of them send hundreds of letters hoping for quick settlements. An attorney can often make them go away for less than what they're demanding.