Wanted to provide an update since Canva has changed their terms several times since this thread started. As of late 2025, Canva updated their Content License Agreement to be more explicit about AI-generated content. The key change is that they now distinguish between AI-assisted edits to existing content and fully AI-generated content from text prompts.
For Pro users, both categories are commercially licensable. However, Canva added a new clause stating that AI-generated content should not be used to create content that could be mistaken for photographs of real people. This matters for social media managers creating marketing materials. If you use Magic Studio to generate realistic human faces for ads, you could be violating the updated terms even with a Pro subscription.
On the print-on-demand front, I have been running a small Etsy shop using Canva-designed products for about a year. I contacted Canva support directly to clarify the merch rules. They confirmed that as long as the final design incorporates meaningful creative additions beyond just the AI output, it qualifies as a new creation. They suggested as a rule of thumb that the AI-generated element should be one component of the design, not the entire design itself.