🔑 Key Takeaways: Midjourney Image Ownership

🚨 Critical: Free vs Paid

Free users do NOT own their images. This is the most important distinction in Midjourney's terms. If you plan to use images commercially, you MUST have a paid subscription.

💰 Paid Subscribers Own Images

Basic, Standard, Pro, and Mega subscribers own their generated images and can use them commercially.

🆓 Free Users Don't Own

Free trial images are owned by Midjourney. You only get a CC BY-NC 4.0 license (non-commercial).

🏢 Enterprise Revenue Rules

Companies with over $1M annual revenue must use Pro or Mega plans for commercial use.

📝 Copyright Uncertainty

Like all AI art, Midjourney images may not qualify for traditional copyright protection.

📋 What Midjourney's Terms Actually Say

For Paid Subscribers

"Subject to the above license, You own all Assets You create with the Services to the fullest extent possible under current law." — Midjourney Terms of Service (Section 4: Your Rights)

Key terms for paid subscribers:

  • "Own... to the fullest extent possible" - Acknowledges that AI art copyright is unsettled
  • "Subject to the above license" - Midjourney retains a license to use your images
  • You can sell, distribute, and commercialize your images

For Free/Trial Users

"If You are not a Paid Member, Midjourney grants You a license to the Assets under the Creative Commons Noncommercial 4.0 Attribution International License." — Midjourney Terms of Service

What this means:

  • Midjourney owns the images - not you
  • Non-commercial only - cannot sell or use in business
  • Attribution required - must credit Midjourney
  • Others can use them - under the same CC license
⚠️ Public by Default

All images generated on Midjourney are public by default. Other users can see your creations in the gallery. Only "Stealth Mode" (Pro/Mega plans) keeps images private.

📜 Midjourney's License to Use Your Work

"By using the Services, You grant to Midjourney, its successors, and assigns a perpetual, worldwide, non-exclusive, sublicensable no-charge, royalty-free, irrevocable copyright license to reproduce, prepare derivative works of, publicly display, publicly perform, sublicense, and distribute the text prompts You input into the Services, as well as any Assets produced by You through the Services." — Midjourney Terms of Service

This is a broad license that allows Midjourney to:

  • Use your prompts to train future models
  • Display your images in their gallery
  • Create derivative works from your creations
  • Sublicense to third parties
  • This license is perpetual and irrevocable
💡 Stealth Mode

Pro and Mega subscribers can enable "Stealth Mode" to keep images private and out of the public gallery. However, Midjourney still retains the license to use them for service improvement.

💳 Midjourney Plans & Ownership Rights

Feature Free/Trial Basic ($10) Standard ($30) Pro ($60) Mega ($120)
You Own Images? ✗ No ✓ Yes ✓ Yes ✓ Yes ✓ Yes
Commercial Use ✗ No ✓ Yes* ✓ Yes* ✓ Yes ✓ Yes
$1M+ Company OK ✗ No ✗ No ✗ No ✓ Yes ✓ Yes
Stealth Mode ✗ No ✗ No ✗ No ✓ Yes ✓ Yes
Images Public Yes (always) Yes (always) Yes (always) Optional Optional
License Type CC BY-NC 4.0 Full ownership Full ownership Full ownership Full ownership

*Basic/Standard commercial use is allowed for individuals and companies with under $1M annual gross revenue.

⚠️ Revenue Threshold

If your company has gross revenue exceeding $1,000,000 USD per year, you MUST have a Pro or Mega subscription to use Midjourney commercially. Using Basic/Standard for a large company violates the terms.

🎯 Which Plan Should You Choose?

👤
Personal / Hobbyist
Creating art for fun, social media, or personal projects with no commercial intent.
Free or Basic - depending on volume needs
🎨
Freelance Artist
Selling prints, creating client work, or running a small creative business.
Basic or Standard - commercial rights included
🏢
Agency / Studio
Creating marketing assets, client deliverables, or product imagery for a business.
Pro/Mega if revenue > $1M
🔒
Confidential Work
Creating images that shouldn't be public (client concepts, unreleased products).
Pro/Mega required - Stealth Mode needed

💼 Commercial Use Cases (Paid Plans)

🖼️
Art Prints & Posters
Selling physical prints of Midjourney art on Etsy, at galleries, or through your own store.
✓ Allowed - Full commercial rights
👕
Print-on-Demand (POD)
T-shirts, mugs, phone cases on Redbubble, Society6, or Printful.
✓ Allowed - Check platform TOS too
📚
Book Covers & Illustrations
Using Midjourney art for self-published or traditionally published books.
✓ Allowed - Publisher may have rules
🎮
Game Assets
Concept art, character designs, or in-game assets for video games.
✓ Allowed - Unique copyright concerns
📱
Marketing & Ads
Social media graphics, website images, advertising campaigns.
✓ Allowed - Check $1M threshold
🏷️
Product Packaging
Using AI art on physical product packaging and labels.
⚠️ Allowed but verify revenue threshold

🔮 NFTs & Digital Art Sales

"Subject to these terms, You may use Assets to create NFTs." — Midjourney Terms of Service

Midjourney explicitly allows NFT creation for paid subscribers, with some important notes:

  • Paid subscription required - Free users cannot create NFTs
  • You bear all risk - Midjourney doesn't guarantee uniqueness
  • Copyright uncertainty - NFTs don't inherently grant copyright
  • Platform rules vary - Each NFT marketplace has its own AI art policies
⚠️ NFT Marketplace Policies

Some NFT platforms have banned or restricted AI-generated art. Always check the specific marketplace's terms before listing Midjourney images as NFTs.

🚫 Restricted Uses

🆓
Free Tier Commercial Use
Any commercial use of images generated during free trial.
✗ Prohibited - Must upgrade
🏢
Big Company + Basic Plan
Companies >$1M revenue using Basic/Standard plans commercially.
✗ Prohibited - Upgrade to Pro
👤
Deepfakes / Real People
Creating realistic images of real people without consent.
✗ Prohibited - Violates TOS
⚖️
Trademark Imitation
Creating images that mimic specific brands or logos.
✗ Prohibited - Legal risk

❓ Frequently Asked Questions

Yes, if you have a paid subscription (Basic, Standard, Pro, or Mega). Free/trial users cannot sell images as they don't own them. For companies with over $1M annual revenue, you need a Pro or Mega plan specifically.

No. Midjourney owns all images created during free trials. You receive only a Creative Commons Attribution-NonCommercial 4.0 license, which means you can share them non-commercially with attribution, but cannot sell them or use them commercially.

Currently, the US Copyright Office has indicated that purely AI-generated images are not copyrightable because they lack human authorship. However, if you significantly modify the image with human creativity, those modifications may be copyrightable. The base AI image likely is not.

By default, no. All Midjourney images are public and appear in the community gallery. Only Pro and Mega subscribers can enable "Stealth Mode" to keep their images private. Even then, Midjourney retains rights to use them internally.

Yes, with a paid subscription. You can use Midjourney images in client deliverables. However, if your company has over $1M in annual revenue, you need Pro or Mega plans. Also consider using Stealth Mode to keep client concepts confidential.

Yes, paid subscribers can create NFTs from their Midjourney images. However, be aware that some NFT platforms have restrictions on AI art, and the lack of copyright protection means you may not be able to enforce exclusivity. Always check the specific marketplace's policies.

This is a gray area. While Midjourney's terms give you ownership rights, the lack of traditional copyright protection means you may not have strong legal remedies against copiers. Contract rights from Midjourney's TOS only bind Midjourney users, not the general public.

Midjourney allows style references, but this is legally risky. While artistic style isn't copyrightable, generating images that closely mimic a specific living artist's recognizable work could create legal exposure. Dead artists' styles are generally safer, but even that isn't risk-free.