Getting Equity Right from Day One
When building a fintech or trading platform, founder equity agreements are among the most critical documents I'll create. Unlike typical startups, fintech founders face unique challenges: regulatory licensing requirements, heightened fiduciary duties, and IP considerations for proprietary algorithms.
A poorly structured founder equity agreement can lead to regulatory complications, tax inefficiencies, and founder disputes that can kill the business before it launches. This guide covers the specific equity considerations for fintech founders.
⚠ Regulatory Consideration
If my platform requires registration as an RIA, BD, CTA, or similar, regulators will scrutinize founder equity arrangements during the application process. Unusual vesting or control provisions may raise red flags.
Founder Vesting Schedules
Vesting ensures that founders earn their equity over time. The standard structure protects the company if a founder leaves early while rewarding those who stay and build.
Standard Vesting Structure
- 4-Year Vesting Period - Equity vests over 48 months
- 1-Year Cliff - No vesting occurs until month 12, then 25% vests
- Monthly Vesting After Cliff - Remaining 75% vests monthly (months 13-48)
- Vesting Commencement Date - Typically when the company forms or services begin
💡 Why the Cliff Matters
The 1-year cliff protects remaining founders if someone quits in the first year. Without a cliff, a founder who leaves after 6 months would keep ~12.5% of their equity even though they didn't complete a full year.
Alternative Vesting Schedules for Fintech
| Vesting Model | Structure | Best For |
|---|---|---|
| Standard 4/1 | 4 years, 1-year cliff | Most startups |
| Extended 5/1 | 5 years, 1-year cliff | Long regulatory timelines (BD, MSB) |
| Milestone-Based | Vests upon regulatory approval | Pre-launch fintech startups |
| Backloaded | More equity vests in years 3-4 | Retention-focused teams |
| Immediate (no vesting) | 100% vested at grant | Solo founders only (risky) |
Acceleration Clauses
Acceleration provisions determine what happens to unvested equity upon certain triggering events, like termination or acquisition. For fintech founders, this becomes critical during M&A or regulatory actions.
🚀 Single-Trigger Acceleration
- Trigger: One event causes acceleration
- Common Event: Change of control (acquisition)
- Effect: 25-100% of unvested equity immediately vests
- Founder Benefit: High - protects against acquirer replacing founders
- Investor Concern: High - reduces acquirer incentive, complicates deals
- Tax Impact: Can trigger immediate taxation
🚀🚀 Double-Trigger Acceleration
- Triggers: TWO events must occur
- Typical Events: (1) Change of control AND (2) Termination without cause
- Effect: Unvested equity vests only if both occur
- Founder Benefit: Moderate - protects if terminated post-acquisition
- Investor Preference: Strongly preferred - balances protection
- Tax Impact: More predictable timing
Recommended Acceleration for Fintech Founders
Most VCs and acquirers expect double-trigger acceleration because:
- Acquirers want founders to stay post-acquisition
- Single-trigger can kill deals or reduce valuation
- Protects founders if terminated without cause after acquisition
- Standard structure: 100% acceleration if terminated without cause within 12-18 months of change of control
⚠ Regulatory Action Carveout
For licensed entities (RIA, BD, MSB), consider adding acceleration protection if a founder is forced to resign due to regulatory action against the company (not personal misconduct). This protects founders from unfair penalties.
Section 83(b) Election for Tax Efficiency
The 83(b) election is a critical tax strategy for founders receiving restricted stock. Filing 83(b) can save hundreds of thousands in taxes if the company succeeds.
How 83(b) Works
When I receive restricted stock subject to vesting:
- Without 83(b): I pay ordinary income tax on each vesting event based on the fair market value (FMV) at vesting
- With 83(b): I pay ordinary income tax upfront on the FMV at grant (often $0 or very low), then all future appreciation is capital gains
83(b) Example
| Event | Without 83(b) | With 83(b) |
|---|---|---|
| Year 0: Grant 1M shares at $0.001/share |
No tax (unvested) | Tax on $1,000 (ordinary income) File 83(b) within 30 days |
| Year 1: 250K vest FMV now $0.50/share |
Tax on $125,000 (ordinary income) | No tax (already paid at grant) |
| Year 4: All vested FMV now $5.00/share |
Tax on vesting tranches (ordinary) Total tax: ~$2M+ |
No additional tax until sale |
| Exit: Sell at $10/share | Capital gains on appreciation from last vest | Capital gains on $10M - $1K = $9,999K Long-term rate if held >1 year |
⚠ 30-Day Deadline is Absolute
The 83(b) election must be filed with the IRS within 30 days of the stock grant. Missing this deadline means I lose the tax benefit forever. No exceptions, no extensions.
When to File 83(b)
I should file 83(b) if:
- The current FMV is very low (ideally at formation)
- I expect significant company growth
- I can afford the upfront tax (often minimal at formation)
- I'm confident I'll stay with the company
83(b) Filing Checklist
- Prepare 83(b) letter - Include stock details, FMV, amount paid
- Sign the letter
- Mail to IRS within 30 days - Certified mail, return receipt
- Include copy with tax return - Attach to Form 1040
- Provide copy to company
- Keep proof of filing - Forever
Equity Splits and Cliff Periods
Determining how to split equity among founders is often the hardest conversation. For fintech startups, consider these factors:
Equity Split Considerations
- Technical Contribution - Who's building the platform/algorithms?
- Regulatory/Legal Expertise - Who's navigating licensing and compliance?
- Industry Relationships - Who has broker/bank/exchange connections?
- Capital Contribution - Who's funding initial operations?
- Full-Time vs Part-Time - Commitment level differences
- Opportunity Cost - What is each founder giving up?
Common Split Patterns
| Scenario | Typical Split | Rationale |
|---|---|---|
| 2 Technical Co-Founders | 50/50 | Equal contribution, equal commitment |
| CEO + CTO | 50/50 or 55/45 | Both critical, slight edge to CEO for fundraising/vision |
| 3 Equal Contributors | 33/33/34 | Avoid exact thirds for voting deadlocks |
| Lead Founder + 2 Others | 50/25/25 or 40/30/30 | Recognize lead contribution while keeping others motivated |
| Technical + Business + Capital | 40/35/25 | Weight toward builders, but recognize all contributions |
✅ The Equal Split Default
Research shows that equal splits (or near-equal) among core founders lead to better outcomes. Unless there's a clear reason for asymmetry, start with equal and use vesting to handle performance differences.
IP Assignment Provisions
For trading platforms and fintech startups, intellectual property—especially algorithms, strategies, and proprietary technology—is often the core asset. The founder equity agreement must address IP ownership.
Critical IP Assignment Clauses
1. Pre-Existing IP
- Schedule A: Each founder lists IP they're bringing to the company
- License vs. Assignment: Decide whether founders license or assign pre-existing IP
- Trading Algorithms: If I developed a strategy before founding, clarify ownership
2. Work-for-Hire Assignment
The agreement should state that all work created during the founder relationship belongs to the company:
- Code, algorithms, trading strategies
- Documentation, research, analysis
- Business plans, pitch decks, investor materials
- Trademark, branding, marketing content
3. Side Projects Carveout
Founders may want to preserve rights to:
- Open-source contributions unrelated to company business
- Educational content (books, courses, talks)
- Personal investments and trading activities
⚠ Algorithm Ownership Disputes
Disputes over who owns a trading algorithm can destroy a company. Document everything: who developed what, when, and using what resources. If a founder brings a pre-existing algorithm, get it in writing before formation.
Confidentiality and Trade Secrets
The agreement should include:
- Confidentiality Obligations - Protect proprietary strategies and data
- Trade Secret Protection - Acknowledge that algorithms/strategies are trade secrets
- Return of Materials - Upon departure, founder must return all company IP
- Survival Clause - Confidentiality obligations survive termination
Restrictive Covenants
Restrictive covenants limit what founders can do during and after their involvement with the company. For fintech startups, these provisions are critical but must be balanced against enforceability concerns.
Non-Compete Provisions
Non-competes restrict a departing founder from starting or joining a competing business.
Enforceability Considerations
- Geographic Scope: Limit to markets where company operates
- Duration: 12-24 months typical (longer often unenforceable)
- Activity Scope: Define "competing business" narrowly
- State Law: California generally won't enforce non-competes (except sale of business)
Non-Solicitation Provisions
More likely to be enforced than non-competes:
- Employee Non-Solicit: Can't recruit company employees for X months (typically 12-24)
- Customer Non-Solicit: Can't solicit company customers
- Investor Non-Solicit: Can't pitch company investors on new ventures
💡 Reasonableness Test
Courts evaluate restrictive covenants based on reasonableness. A 5-year global non-compete for a fintech founder will likely be struck down. A 12-month, same-product-category non-compete in specific states where the company operates is more defensible.
Non-Disparagement
Mutual non-disparagement provisions prevent founders and the company from publicly criticizing each other. Important for:
- Investor confidence (VCs talk to former founders)
- Regulatory applications (regulators may interview departed founders)
- Recruiting and partnerships
Regulatory Implications for Licensed Entities
If my trading platform requires regulatory registration (RIA, BD, MSB, CTA, etc.), founder equity arrangements face additional scrutiny.
Control Person Analysis
Regulators care about who controls the entity:
- 25%+ Ownership: Typically deemed a control person
- Voting Rights: Board seats, veto rights, special voting classes
- Background Checks: Control persons undergo enhanced background reviews
- Form U4 Filing: Control persons may need securities licenses (BD/RIA)
Change of Control Notifications
Most regulatory regimes require advance notice for ownership changes:
- SEC/FINRA (BD): Form BD amendment for control changes
- SEC (RIA): Form ADV amendment for ownership changes
- CFTC/NFA (CTA): Form 7-R amendments
- State MSB: Prior approval often required for control changes
Character and Fitness Requirements
All founders who are control persons must meet regulator standards:
- Criminal background checks
- Credit checks (for MSB licensing)
- Regulatory action history
- Bankruptcy history
⚠ Founder Departure Can Trigger Regulatory Issues
If a founder who is a registered principal (BD) or CCO (RIA) departs, the company may temporarily lose compliance with regulatory requirements until a replacement is qualified and approved.
Equity Vesting and Regulatory Approval
Consider milestone-based vesting tied to regulatory approval:
- Example: 25% vests upon SEC RIA approval, then standard 3-year monthly vesting
- Rationale: Rewards founders who get through regulatory process
- Risk: If approval takes longer than expected, creates tension
Practical Guidance & Next Steps
Founder Equity Agreement Checklist
- Equity Split: Document founder ownership percentages
- Vesting Schedule: Implement 4-year with 1-year cliff (minimum)
- Acceleration: Include double-trigger acceleration for change of control
- 83(b) Election: File within 30 days of stock grant
- IP Assignment: Assign all company-related IP to the company
- Pre-Existing IP: Schedule what each founder brings
- Confidentiality: Protect trade secrets and proprietary information
- Non-Compete: Include if enforceable in your state (reasonable scope)
- Non-Solicit: Protect employees and customers (12-24 months)
- Voting Rights: Document voting arrangements, board seats
- Drag-Along: Majority can force minority to sell in acquisition
- Regulatory Compliance: Address control person status if licensed entity
Common Mistakes to Avoid
- No Vesting: Founding without vesting is a recipe for disaster
- Missing 83(b) Deadline: Set calendar reminders immediately upon grant
- Undefined IP: Ambiguity over who owns what code/algorithms
- Unenforceable Restrictive Covenants: Overly broad provisions that won't hold up
- Ignoring Regulatory Impact: Not considering how equity affects licensing applications
- No Buyback Rights: Company should have right to repurchase unvested shares if founder leaves
When to Involve Counsel
Founder equity agreements have significant legal and tax implications. Involve counsel if:
- The company will pursue regulatory registration (RIA, BD, MSB, CTA)
- Founders are contributing significant pre-existing IP
- Equity split is complex or involves multiple share classes
- You're in a state with specific restrictions on restrictive covenants
- Any founder has concerns about the proposed structure
✅ Document Everything Early
The best time to create founder agreements is at formation, when everyone is aligned and excited. Don't wait until disputes arise or investors ask for documentation. Clean cap tables and founder agreements make fundraising and exits much smoother.