Item: ConvertKit Terms of Service
Rating: 52
Author: Terms.Law Editorial Team

✅ Best in Category

ConvertKit earns the top spot in email marketing for their clearer policies, creator-focused approach, and better data portability. They still have room for improvement, but they're setting a better standard for the industry.

Score Breakdown by Category

How ConvertKit's terms rate across my evaluation categories.

🔒 Account Stability & Termination (30%) 55/100

Why this score: ConvertKit has clearer acceptable use policies compared to competitors. While they still reserve termination rights, their enforcement appears more consistent and their support team is known for working with users on compliance issues.

Industry comparison: Mailchimp: 30/100 (aggressive enforcement) | Klaviyo: 45/100 (e-commerce focused) | Beehiiv: 50/100 (newer platform) | Category avg: 45/100

📦 Data Portability & List Ownership (25%) 60/100

Why this score: ConvertKit offers migration support and easier data export. They've built a reputation for helping users move to and from their platform, recognizing that your list is your asset.

Industry comparison: Mailchimp: 35/100 (export restrictions) | Klaviyo: 50/100 (decent export tools) | Beehiiv: 55/100 (good portability) | Category avg: 50/100

📝 Content & Use Restrictions (20%) 55/100

Why this score: ConvertKit is more creator and affiliate-friendly than Mailchimp. They allow many forms of promotional content that competitors restrict, though they still have limits on certain industries and practices.

Industry comparison: Mailchimp: 38/100 (anti-affiliate) | Klaviyo: 48/100 (e-commerce OK) | Beehiiv: 52/100 (newsletter monetization) | Category avg: 48/100

💰 Pricing & Fee Transparency (15%) 50/100

Why this score: Pricing is clear and subscriber-based, though costs can grow quickly with list size. They offer a free tier for creators and their pricing page is straightforward.

Industry comparison: Mailchimp: 45/100 (hidden subscriber counts) | Klaviyo: 42/100 (complex tiers) | Beehiiv: 48/100 (transparent) | Category avg: 46/100

⚖ Dispute Resolution (10%) 48/100

Why this score: Like most platforms, ConvertKit uses arbitration with class action waiver. However, their support team is generally more responsive and willing to work through issues before escalation.

Industry comparison: Mailchimp: 42/100 (opaque appeals) | Klaviyo: 45/100 (similar arbitration) | Beehiiv: 45/100 (smaller, more accessible) | Category avg: 45/100

Compare With Other Platforms

⚠ Key Clauses to Watch

Even with better-than-average terms, ConvertKit still has provisions worth understanding.

Content Restrictions Still Apply

Medium Risk

While more permissive than Mailchimp, ConvertKit still prohibits certain industries and content types. Make sure your business model fits within their acceptable use policy before committing.

"We reserve the right to refuse service to anyone for any reason at any time, including for content that violates our Acceptable Use Policy." ConvertKit Terms of Service

Arbitration Clause

Medium Risk

Like most platforms, disputes must go through binding arbitration. This limits your ability to pursue class actions or traditional litigation if issues arise.

"Any dispute arising from these Terms shall be resolved through binding arbitration in accordance with JAMS rules." ConvertKit Terms of Service

Pricing Changes

Medium Risk

ConvertKit can change pricing with notice. As your list grows, costs scale accordingly, and pricing tiers may change over time.

"We may change our prices from time to time. We will notify you of any price changes by posting the new prices on our website." ConvertKit Pricing Terms

Service Modifications

Medium Risk

ConvertKit can modify or discontinue features. While they generally add rather than remove functionality, features you depend on could change.

"We reserve the right to modify or discontinue any part of the Service at any time with or without notice." ConvertKit Terms of Service

Analysis

"ConvertKit represents what I'd like to see more of in this industry - a platform that actually respects its users. Their creator-focused approach translates into terms that are clearer and more reasonable than the industry norm.

That said, they're not perfect. They still use mandatory arbitration, they can still terminate accounts, and they can still change pricing. The difference is in how they exercise these rights - their track record suggests more restraint and better communication than competitors.

My recommendation: if you're a creator or run a content-based business, ConvertKit is currently the safest choice for email marketing. Their terms align with their marketing - they actually seem to care about creators. Still, maintain regular backups of your list and don't put all your eggs in any single platform basket."

ConvertKit Terms of Service Review

✅ Best in Category

Score Breakdown by Category

Compare With Other Platforms

📝 Email Platform Questions?

⚠ Key Clauses to Watch

Content Restrictions Still Apply

Arbitration Clause

Pricing Changes

Service Modifications

Analysis

Need Help Choosing a Platform?

Schedule a Consultation

ConvertKit Terms of Service Review

✅ Best in Category

Score Breakdown by Category

Compare With Other Platforms

📝 Email Platform Questions?

Related Resources

⚠ Key Clauses to Watch

Content Restrictions Still Apply

Arbitration Clause

Pricing Changes

Service Modifications

Analysis

Need Help Choosing a Platform?

Schedule a Consultation