⚠️ 6 Marketing Agency Gotchas to Watch For
- Creative Asset Ownership: HIGH Agencies often retain ownership of logos, designs, and creative work until final payment. Some keep perpetual rights to use your work in their portfolio
- No Performance Guarantees: HIGH SEO rankings, conversion rates, and ROI are almost never guaranteed. You pay for activities and effort, not results
- Minimum Contract Terms: MEDIUM 6-12 month minimums are standard. Early termination triggers payment for remaining months or substantial cancellation fees
- Ad Spend Separate: MEDIUM Management fees don't include actual ad spend. A $3,000/month retainer might require $10,000+ additional for ad budgets
- Account Access Restrictions: HIGH Agencies may create accounts in their name. When you leave, you lose access to your ad accounts, analytics history, and accumulated data
- Revision Limits: MEDIUM Creative work often limited to 2-3 rounds of revisions. Additional changes billed at hourly rates that can quickly exceed original project cost
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