Analyze SEO software terms for data accuracy disclaimers, API rate limits, and what happens when you want to cancel.
SEO tools are expensive and the data isn't always what it seems. Know the limitations before committing.
Keyword volumes, rankings, and backlink data are estimates—not facts. Tools disclaim accuracy and comparisons to actual Google data.
Monthly pricing shown, but annual billing required for advertised rates. Cancel mid-year and you may owe the remaining balance.
API calls, report exports, and data downloads have limits—even on expensive plans. Overage charges can be significant.
Plans limit tracked sites or projects. Need to add more? Upgrade to a higher tier with 2-3x the price.
Many plans include only 1 user. Additional seats cost $50-100/month each. Sharing logins violates terms and can trigger account suspension.
Historical data may not be exportable when you leave. Rank tracking history, backlink databases—you might lose access entirely.
Paste the terms of service to understand limits and billing policies.