Analyze real estate platform terms for listing data rights, lead fees, and what happens with your MLS data.
Your listings and leads are your business. Know who owns the data and what fees apply.
Platforms may charge 25-40% referral fees on closed deals from leads they send you. Read the fine print on "free" leads.
Your listing photos and descriptions may be licensed to the platform indefinitely. They could use them even after you leave.
MLS rules vary by region. Platform use of MLS data may violate your local MLS terms, putting your membership at risk.
Your CRM contacts and communication history may not export cleanly. Switching platforms could mean losing years of data.
Advertising programs may require minimum spend commitments or auto-renewal. Opting in is easy; opting out may not be.
You may not be able to remove negative reviews, even if fraudulent. Platforms often favor consumers in disputes.
Paste the terms of service to understand lead fees and data ownership.