Analyze ad platform terms for account suspensions, spend requirements, and what happens to your data and campaigns.
Your business depends on these platforms. Know the suspension risks and data policies before investing heavily.
Platforms can suspend accounts for vague policy violations. Appeals can take weeks, and your business stops while you wait.
Prepaid ad credits may expire, and remaining balances aren't always refundable upon account closure or suspension.
Your customer lists and pixel data can be used to improve the platform's targeting—including for your competitors.
Attribution windows are shrinking due to privacy changes. Platform-reported conversions may not match your actual results.
Ads can be rejected without detailed explanation. Too many rejections can limit account standing or trigger review.
Third-party tools and automation may violate terms. Using unapproved integrations can risk your account.
Paste the terms of service to understand account and data policies.