Zola Privacy Policy

Item: Zola
Rating: 48
Author: Privacy.Law Editorial Team

Last updated: December 2024 | Reviewed: February 2026

Better-than-average wedding platform privacy with some controls, but still collects extensive data for marketing purposes.

Grade C

Privacy Summary: Zola collects typical wedding platform data including registry activity, guest management data, and wedding details. They're more transparent than some competitors about data uses and provide better opt-out controls for marketing. However, they still share data with vendors and marketing partners, and guest data protection could be stronger.

Category Scores

Data Collection 45/100

Data Sharing 42/100

Guest Data Protection 48/100

User Controls 62/100

Transparency 55/100

Positives

✓ Marketing Opt-Out Controls

                    Zola provides relatively clear options to opt out of marketing communications and limit some data sharing with partners.

✓ Clearer Privacy Policy

                    The privacy policy is more readable than many competitors, with clearer explanations of what data is collected and why.

Concerns

🔎 Vendor Data Sharing

When you contact vendors through Zola, your information is shared with those vendors. This is expected, but the policy allows broader data sharing than strictly necessary.

"When you request information from vendors, we share your contact information and inquiry details with those vendors."

🔎 Guest Address Collection

Zola's guest list management collects names and mailing addresses. While convenient for invitations and thank you notes, this data could potentially be used for marketing.

🔎 Analytics and Tracking

Zola uses standard web analytics and tracking technologies. They collect information about how you browse and interact with their site for personalization and advertising.

Data Collection Summary

Data Type	Collected	Risk Level
Registry Activity	Yes	Medium
Wedding Details	Yes	Medium
Guest Names/Addresses	Yes	Medium
Purchase History	Yes	Medium
Vendor Inquiries	Tracked	Low
Browsing Behavior	Yes	Medium

Recommendation

Moderate Privacy Risk: Zola is better than many wedding platforms on privacy but still collects substantial data. Use the privacy controls they provide and be selective about what information you share.

For Couples: Consider whether you need to use Zola's guest list management or if a private spreadsheet would suffice. Opt out of marketing communications and review your privacy settings regularly.