WeddingWire Privacy Policy

Item: WeddingWire
Rating: 28
Author: Privacy.Law Editorial Team

Last updated: October 2024 | Reviewed: February 2026

Part of The Knot Worldwide with extensive cross-platform data sharing, vendor data access, and long retention periods.

Grade D

Privacy Summary: WeddingWire is owned by The Knot Worldwide, and its privacy practices mirror (and in some ways exceed) those of its sister platform. Data is shared freely across company properties, extensively with vendors, and with numerous advertising partners. Vendor access to couple data is particularly broad, and data may be retained long after your wedding.

Category Scores

Data Collection 25/100

Data Sharing 18/100

Vendor Data Access 22/100

User Controls 38/100

Data Retention 25/100

Key Findings

🔎 Cross-Platform Data Pool

WeddingWire shares data with The Knot, Bodas.net, Hitched, and other properties in The Knot Worldwide network. Your data effectively lives across multiple platforms regardless of which one you use.

"We share information with our corporate affiliates, including The Knot and international wedding planning sites, for marketing and operational purposes."

🔎 Broad Vendor Data Access

Vendors on WeddingWire can access significant information about couples who view their profiles, not just those who make direct inquiries. This creates passive data exposure.

"Vendors may receive information about users who view their listings, make inquiries, or are in their service area with matching wedding preferences."

🔎 Extended Data Retention

WeddingWire retains data for extended periods, potentially years after your wedding. There's no clear data deletion policy tied to wedding completion.

🔎 Advertising Network Integration

The platform is deeply integrated with advertising networks. Your wedding planning activity helps build advertising profiles that persist beyond the platform.

Data Collection Summary

Data Type	Collected	Risk Level
Wedding Details	Extensive	High
Budget Information	Yes	High
Vendor Views/Clicks	Tracked	Medium
Contact Information	Shared with Vendors	High
Cross-Platform Profile	Yes	High
Advertising Data	Extensive	Medium

Recommendation

High Privacy Risk: WeddingWire's privacy practices are among the most concerning in the wedding platform space. The combination of cross-platform data sharing, broad vendor access, and advertising integration creates significant privacy exposure.

For Couples: If privacy is important, use WeddingWire only for research without creating an account. Be aware that vendor inquiries share significant personal information. Consider requesting data deletion after your wedding.