Minted Privacy Policy

Item: Minted
Rating: 58
Author: Privacy.Law Editorial Team

Last updated: September 2024 | Reviewed: February 2026

Better-than-average privacy for wedding platforms due to focused business model, but address collection for mailings is extensive.

Grade B

Privacy Summary: Minted's privacy practices are better than typical wedding platforms because their business model is focused on selling products rather than connecting couples with vendors. They don't operate a vendor marketplace, so there's less data sharing. However, they do collect mailing addresses when you order invitations and may use data for marketing purposes.

Category Scores

Data Collection 62/100

Data Sharing 65/100

Address Data Handling 52/100

Marketing Practices 55/100

Artist Data 68/100

Positives

✓ No Vendor Marketplace

                    Unlike The Knot or WeddingWire, Minted doesn't operate a vendor marketplace. This means no vendor data sharing and less overall data exposure.

✓ Focused Business Model

                    Minted makes money selling stationery, not advertising or vendor leads. This means less incentive to collect and monetize behavioral data.

✓ Artist Privacy Respect

                    Independent artists on Minted maintain control over their personal information. The platform doesn't expose artist contact details to customers.

Concerns

🔎 Address Collection

If you use Minted's address collection feature for invitations, you're uploading names and mailing addresses of your guests. The policy allows potential marketing use of this data.

🔎 Marketing Partners

Minted shares data with marketing partners and may use your information for targeted advertising across other platforms.

"We may share information with marketing partners to deliver relevant advertising on other platforms."

🔎 Order Data Retention

Custom order information (including personalized text, addresses, and design choices) may be retained indefinitely for reorder convenience, but also for analytics.

Data Collection Summary

Data Type	Collected	Risk Level
Order Information	Yes	Low
Custom Text/Names	Yes	Medium
Guest Addresses	If Uploaded	Medium
Payment Data	Standard	Low
Browsing Behavior	Yes	Low
Vendor Data Sharing	None	None

Recommendation

Lower Privacy Risk: Minted is one of the better options for privacy-conscious couples due to its focused e-commerce model rather than advertising/marketplace approach.

For Couples: If you use address collection, consider whether you truly need this feature or if a private spreadsheet would work. Opt out of marketing communications if you prefer not to receive promotional materials after your order.