Terms.Law › Privacy Watchdog › Sports Betting › Caesars Sportsbook
⚠ See also: Terms of Service Review View ToS Review →

Caesars Sportsbook Privacy Policy

Last updated: December 2024 | Reviewed: February 2026

Legacy casino data practices applied to online gambling. Caesars Rewards integration creates comprehensive lifetime gambling profiles spanning decades of casino history.

14
Grade F
Privacy Summary: Caesars brings decades of casino data collection practices to online gambling. The Caesars Rewards program tracks gambling activity across all properties and online platforms, creating lifetime profiles. Combined with legacy Harrah's data (acquired in 2020), Caesars may have gambling records spanning 20+ years for some customers.

Category Scores

Data Collection 12/100
Data Sharing 14/100
Data Retention 10/100
Security Measures 18/100
User Controls 15/100

Key Findings

🔎 Lifetime Gambling Profiles
Caesars Rewards tracks gambling activity for life. Your online sportsbook activity combines with any historical casino gambling records, potentially spanning decades.
"Caesars Rewards tracks your gaming activity across all Caesars properties and online platforms. Historical play may be associated with your account."
🔎 Legacy Data Integration
Caesars acquired Harrah's, WSOP, and other brands. Historical gambling data from these properties may be combined with your current online activity.
"We may combine information from acquired properties and brands with your current Caesars account to provide a comprehensive rewards experience."
🔎 Extensive Cross-Property Tracking
Caesars operates 50+ properties. Your gambling, hotel stays, dining, entertainment, and retail purchases across all properties are tracked and combined.
"Information collected across Caesars properties including gaming, hotel, food and beverage, entertainment, and retail may be combined in your Rewards profile."
🔎 Predictive Analytics and Profiling
Caesars uses predictive analytics to model gambling behavior, estimate "theoretical" losses, and target marketing. Your gambling patterns are extensively analyzed and scored.
"We use analytics to personalize your experience, including predicting preferences and calculating theoretical gaming value."

Data Collection Summary

Data TypeCollectedRisk Level
Lifetime Gambling HistoryPermanentCritical
Cross-Property ActivityCombinedCritical
Predictive Gambling ModelsYesCritical
Legacy Brand DataIntegratedHigh
Hotel/Dining RecordsCombinedHigh
Theoretical Loss EstimatesCalculatedHigh

Recommendation

Critical Privacy Risk: Caesars has the worst privacy practices in our review due to lifetime data retention, cross-property tracking, and predictive gambling analytics. If you've ever gambled at a Caesars property, that data may be combined with your online activity.

For Users: Understand that Caesars maintains lifetime gambling profiles spanning all their properties and acquired brands. Opting out of Caesars Rewards limits functionality but may reduce tracking. Consider whether the rewards benefits outweigh the extensive data collection and analysis.