Home Instead Privacy Policy

Item: Home Instead
Rating: 38
Author: Terms.Law Editorial Team

Last updated: November 2025 | Reviewed: February 2026

Privacy policies vary by franchise. Corporate collects marketing data while local franchises hold care records with varying security and privacy practices.

Grade C

Bottom Line: Home Instead's franchise model creates privacy complexity. Corporate collects marketing and website data, while individual franchises maintain care records with variable practices. There is no guarantee of consistent privacy protections across locations. Ask your specific franchise about their data handling practices.

Category Scores

Corporate Data Collection 40/100

Local Data Security 38/100

Marketing Use Transparency 42/100

Data Access Rights 40/100

Key Findings

🔒 Split Data Responsibility

Corporate Home Instead and local franchises each collect and control different data. This creates confusion about who is responsible for privacy and security.

"The corporate privacy policy covers the homeinstead.com website and corporate communications. Your local Home Instead franchise has its own data practices for care-related information."

🔒 Variable Franchise Practices

Individual franchises may have different approaches to data security, retention, and access. Corporate does not enforce uniform privacy standards across all locations.

"Each Home Instead franchise office operates independently and may have its own privacy practices. Contact your local office for information about how they handle your data."

🔒 Corporate Marketing Data

Corporate collects website browsing data, lead information, and marketing analytics. This data may be shared with franchises and used for targeted advertising.

🔒 Local Care Record Storage

Sensitive care information is typically stored locally by franchises with variable security practices. Small franchises may lack robust data protection.

Recommendation

For Families: Ask your specific Home Instead franchise about their privacy practices before signing up. Request their local privacy policy and ask about data security measures. Do not assume corporate policies apply to local care data.

Due Diligence: Ask about: How is care data stored? Who has access? How long is data retained? What happens to data if the franchise closes or is sold? Can you get copies of your records?