Walmart+ Privacy Policy Review

Item: Walmart+ Privacy Policy
Rating: 35
Author: Privacy.Law Editorial Team

Walmart+ connects your grocery orders to the world's largest retailer's data ecosystem. Your purchase history, delivery addresses, and shopping patterns feed Walmart Connect's advertising platform and are combined with in-store tracking, pharmacy records, and financial services data.

📅 Last Updated: January 28, 2026

📄 Policy Version: Jan 2026

⚠ 5 High-Risk Practices

0100

Grade D

Privacy Fairness Index

📈 1 point below category avg (36)

⚠ Key Privacy Concerns

Walmart combines your grocery data with pharmacy prescriptions, in-store purchases, financial services, and even facial recognition from physical stores. This creates one of the most comprehensive consumer profiles in retail, all feeding their advertising platform.

Data They Collect

Everything Walmart+ gathers about your shopping and household.

📊 Data Collection Scope (25%) 25/100

What they collect: Complete purchase history (online + in-store), delivery addresses, payment methods, pharmacy prescriptions, health data, in-store location tracking, facial recognition data, and household composition inferences.

👥 Third-Party Sharing (20%) 30/100

Who gets your data: Walmart Connect advertisers, CPG brand partners, data brokers, analytics providers, and "business partners" for targeted advertising.

🕐 Retention & Deletion (20%) 38/100

How long: Purchase history retained "as long as you have an account." Aggregated data kept indefinitely. Pharmacy records kept per legal requirements.

☑ User Control & Consent (15%) 42/100

Your control: CCPA opt-out available but limited. Cannot opt out of in-store tracking while shopping. "Do Not Sell" option exists but data still used internally.

🔒 Security & Breach (10%) 40/100

Security: Enterprise-grade security claimed. Multiple past data incidents. Breach notification per state law requirements.

🔍 Transparency & Access (10%) 35/100

Clarity: Extremely long and complex privacy policy. Vague language about "partners." No clear explanation of Walmart Connect data usage.

Compare With Other Grocery Services

⚠ Red Flags

The most concerning privacy practices in Walmart's policy.

Walmart Connect Advertising Platform

High Risk

Your grocery purchases feed Walmart's advertising business. Brands pay to target you based on what you buy, creating detailed consumer profiles.

"We use information about your purchases and browsing to provide personalized advertising through Walmart Connect and our advertising partners." Walmart Privacy Policy — "How We Use Your Information: Advertising"

Cross-Platform Data Combination

High Risk

Walmart combines data from grocery delivery, in-store shopping, pharmacy, financial services, and Sam's Club into a single profile.

"We combine information collected across our family of companies, including Walmart stores, Sam's Club, and our digital services." Walmart Privacy Policy — "Information Collection: Combined Data"

In-Store Tracking Technology

High Risk

Physical Walmart stores use cameras, WiFi tracking, and other sensors to monitor your movements, which is linked to your Walmart+ account.

"We collect information about your in-store visits including location within the store, products you interact with, and time spent in different departments." Walmart Privacy Policy — "Information Collection: In-Store Technology"

Pharmacy and Health Data Integration

High Risk

If you use Walmart Pharmacy, your prescription data is linked to your shopping profile, revealing health conditions through purchase patterns.

"Health and pharmacy information is used to provide services and may be combined with other information we have about you." Walmart Privacy Policy — "Health Information: Pharmacy Services"

CPG Brand Data Sharing

Medium Risk

Consumer packaged goods companies pay Walmart for data about who buys their products and competitor products.

"We share aggregated and individual-level purchase data with our brand partners to help them understand consumer behavior." Walmart Privacy Policy — "Information Sharing: Business Partners"

Delivery Driver Access

Medium Risk

Delivery drivers (including gig workers) access your name, address, and can see some order details through their app.

"Delivery associates access necessary information to complete deliveries, including name, address, and delivery instructions." Walmart Privacy Policy — "Information Sharing: Service Providers"

Analysis

"Walmart's privacy policy reveals the company's transformation from retailer to data company. The scale of data combination - grocery, pharmacy, in-store tracking, financial services - creates one of the most comprehensive consumer profiles in existence.

What's particularly concerning is Walmart Connect, their advertising platform. Your grocery choices directly fund an advertising business that helps brands target you. Every purchase trains their algorithms to predict what you'll buy next.

If you use Walmart+, understand that you're not just a customer - you're the product. Consider using cash for sensitive purchases, avoid linking your phone number, and regularly exercise your CCPA rights to at least see what they know about you."

Walmart+ Privacy Policy Review

⚠ Key Privacy Concerns

Data They Collect

Compare With Other Grocery Services

🐕 Concerned About Your Data?

Related Resources

⚠ Red Flags

Walmart Connect Advertising Platform

Cross-Platform Data Combination

In-Store Tracking Technology

Pharmacy and Health Data Integration

CPG Brand Data Sharing

Delivery Driver Access

Analysis