Shipt Privacy Policy Review

Item: Shipt Privacy Policy
Rating: 42
Author: Privacy.Law Editorial Team

Shipt is owned by Target, meaning your grocery delivery data flows directly to one of America's largest retailers. Your purchase history helps Target's marketing, and Shipt shoppers access your address and shopping preferences through their personal devices.

📅 Last Updated: January 28, 2026

📄 Policy Version: Dec 2025

⚠ 4 High-Risk Practices

0100

Grade C

Privacy Fairness Index

📈 6 points above category avg (36)

⚠ Key Privacy Concerns

As a Target subsidiary, Shipt shares your grocery data with the parent company. Your purchase history, delivery addresses, and shopping patterns inform Target's marketing and their Roundel advertising platform. Shoppers access your info on personal devices with minimal security oversight.

Data They Collect

What Shipt and Target learn about your household.

📊 Data Collection Scope (25%) 45/100

What they collect: Purchase history, delivery addresses, payment methods, shopping preferences, dietary patterns, delivery instructions, and shopper ratings.

👥 Third-Party Sharing (20%) 38/100

Who gets your data: Target Corporation, Roundel advertising platform, retail partners, analytics providers, and Shipt shoppers.

🕐 Retention & Deletion (20%) 45/100

How long: Membership data retained after cancellation. Purchase history kept for marketing. Can request deletion but Target integration complicates this.

☑ User Control & Consent (15%) 48/100

Your control: CCPA rights available. Can opt out of some marketing. Cannot prevent Target data sharing while using service.

🔒 Security & Breach (10%) 42/100

Security: Standard encryption. Shoppers access data on personal devices. Target's history includes major 2013 breach.

🔍 Transparency & Access (10%) 40/100

Clarity: Policy mentions Target integration but is vague about data flow specifics. Better than Amazon/Walmart but still opaque.

Compare With Other Grocery Services

⚠ Red Flags

Target Data Integration

High Risk

All your Shipt purchase data flows to Target, informing their marketing, inventory, and advertising platform Roundel.

"We share information with Target Corporation and its affiliates for business purposes including marketing and advertising." Shipt Privacy Policy — "Information Sharing: Corporate Affiliates"

Shopper Device Access

High Risk

Shipt shoppers (gig workers) access your name, address, phone, and order details on their personal smartphones with no device security requirements.

"Shoppers access order information through the Shipt Shopper app on their personal devices to fulfill your orders." Shipt Privacy Policy — "Information Sharing: Service Providers"

Roundel Advertising Platform

High Risk

Target's Roundel ad platform uses Shipt purchase data to target you with advertising across the web and in Target stores.

"Information may be used for personalized advertising through our media network and advertising partners." Shipt Privacy Policy — "How We Use Information: Advertising"

Membership Data Retention

Medium Risk

Even after canceling Shipt, your purchase history and profile data are retained for marketing and "re-engagement" purposes.

"We retain information as needed for business purposes and to contact you about renewing your membership." Shipt Privacy Policy — "Data Retention"

Analysis

"Shipt earns the best score in our grocery delivery category, but that's a low bar. The Target ownership creates unavoidable data sharing that feeds one of America's most sophisticated retail marketing operations.

What's notable is Target's history - they famously predicted customer pregnancies from purchase patterns years before most people understood data analytics. That same capability now includes your grocery delivery data.

If you choose Shipt, understand that your grocery choices inform Target's marketing permanently. The shopper access issue is also concerning - gig workers on personal devices have your home address and know your schedule."

Shipt Privacy Policy Review

⚠ Key Privacy Concerns

Data They Collect

Compare With Other Grocery Services

🐕 Concerned About Your Data?

Related Resources

⚠ Red Flags

Target Data Integration

Shopper Device Access

Roundel Advertising Platform

Membership Data Retention

Analysis