⚠ Key Privacy Concerns
FreshDirect's detailed food tracking reveals sensitive information: dietary restrictions suggesting health conditions, household size from order quantities, and income level from product choices. Delivery notes containing building access codes are stored permanently.
Data They Collect
How FreshDirect profiles your household from grocery orders.
What they collect: Complete purchase history, dietary preferences, delivery addresses, building access codes, payment methods, order patterns, and inferred health information.
Who gets your data: Advertising networks, CPG brand partners, analytics providers, and "business partners" for marketing purposes.
How long: Order history kept indefinitely. Delivery notes (including access codes) stored permanently. Marketing data retained until opt-out.
Your control: Email opt-out available. CCPA rights acknowledged. Account deletion possible but some data retained.
Security: Standard encryption. Building access codes stored in plain text in delivery notes. Driver access on personal devices.
Clarity: Shorter policy than competitors but still vague about specific data uses. Limited visibility into advertising data sharing.
Analysis