Grocery delivery apps know what you eat, when you're home, your health conditions (through dietary choices), and your household composition. I analyzed the privacy policies of major grocery delivery services to reveal how they track, profile, and monetize your shopping data.
How grocery delivery services compare on data collection, sharing, and user control.
| Service | Score | Grade | Key Privacy Concern | |
|---|---|---|---|---|
|
S
Shipt
Best in Category
|
58 | C+ | Target integration shares all purchase data | Full Review → |
|
FD
FreshDirect
|
50 | C | Detailed dietary profiling for marketing | Full Review → |
|
W+
Walmart+
|
45 | C- | Cross-platform tracking across Walmart ecosystem | Full Review → |
|
A
Amazon Fresh
Lowest in Category
|
40 | C- | Grocery data feeds entire Amazon ad network | Full Review → |
All services build detailed profiles from your purchases: dietary restrictions, health conditions, household size, and spending patterns.
Home addresses stored indefinitely. Combined with delivery windows, this reveals when you're home and away.
3 of 4 services share purchase data with CPG brands for "personalized offers" - your grocery choices become marketing data.
Amazon, Walmart, and Target-owned Shipt link grocery data to their broader ecosystems for comprehensive tracking.
Click through for full attorney analysis of each service's privacy practices.
If you want to exercise your CCPA/GDPR rights or have concerns about how these services handle your data, I can help.