Kindbody Privacy Policy

Item: Kindbody
Rating: 18
Author: Privacy.Law Editorial Team

Last updated: December 2024 | Reviewed: February 2026

Vertically integrated model means Kindbody collects both clinical treatment data AND benefits administration data, creating a comprehensive picture of your fertility journey under one company.

Grade F

Privacy Summary: Kindbody's dual role as clinic operator and benefits administrator creates unique privacy concerns. Clinical data from their facilities combines with benefits administration data in one entity. Extensive analytics tracking, biometric collection, and third-party sharing for "operational" purposes results in broad data exposure.

Category Scores

Data Collection 15/100

Data Sharing 18/100

Data Retention 20/100

Security Measures 22/100

User Controls 16/100

Key Findings

🔎 Combined Clinical and Benefits Data

Unlike benefits-only platforms, Kindbody collects clinical data directly through their clinics AND benefits data through their administration services. This creates a uniquely comprehensive data profile under one company's control.

"We collect health information from your visits to Kindbody clinics and combine it with information from your use of Kindbody benefits services."

🔎 Biometric Data Collection

Kindbody collects biometric information including facial recognition data from clinic check-ins, ultrasound imagery, and embryo photographs. This highly sensitive data is retained and processed with limited transparency.

"We may collect biometric information including facial geometry for identity verification and medical imaging data in connection with your treatment."

🔎 Extensive Analytics Tracking

Kindbody uses extensive analytics across their website, app, and patient portal. Third-party analytics providers receive data about your fertility journey browsing and research patterns.

"We use analytics services to understand how patients interact with our services, including pages viewed, features used, and time spent on our platforms."

🔎 Broad "Operational" Data Sharing

Data is shared with numerous third parties for "operational purposes" including marketing vendors, analytics providers, and business partners beyond what HIPAA typically covers.

"We share information with service providers who assist with operations, marketing, analytics, and business development."

Data Collection Summary

Data Type	Collected	Risk Level
Clinical Treatment Records	Yes	Critical
Biometric/Facial Data	Yes	Critical
Genetic Testing Results	Yes	Critical
Benefits Usage Data	Yes	High
Analytics/Browsing Data	Yes	High
Embryo Imagery	Yes	Critical

Recommendation

Critical Privacy Risk: Kindbody's vertical integration creates the most comprehensive fertility data profile in the industry. They know everything - your benefits usage, clinical visits, genetic testing, and even your browsing patterns researching fertility options.

For Users: Understand that using Kindbody clinics AND benefits creates extensive data consolidation. Consider whether using separate providers for clinical care and benefits administration provides better privacy protection for your situation.