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ABCmouse Privacy Policy

Last updated: January 2025 | Reviewed: February 2026

Extensive data collection from children including detailed activity tracking, device information, and behavioral analytics.

28
Grade D
Privacy Summary: ABCmouse collects significant amounts of data from children including learning activity patterns, time spent on activities, device identifiers, and interaction data. While they claim COPPA compliance, the FTC's 2020 enforcement action raised concerns about their broader practices. Third-party analytics and advertising partners may receive data about user behavior.

Category Scores

Data Collection 25/100
Data Sharing 30/100
COPPA Compliance 42/100
Parental Controls 32/100
Data Retention 18/100

Key Findings

🔎 Extensive Activity Tracking
ABCmouse collects detailed information about every interaction a child has with the app, including which activities are completed, time spent, errors made, and learning patterns.
"We collect information about your child's use of our Services, including activities completed, progress, time spent on activities, and interactions with learning content."
🔎 Device and Technical Data
The app collects device identifiers, IP addresses, browser type, operating system, and other technical information that can be used for tracking and analytics purposes.
"We automatically collect certain information when you or your child use our Services, including device identifiers, IP address, browser type, and usage data."
🔎 Third-Party Analytics
ABCmouse uses third-party analytics services that may collect data about children's activities. While they state these partners are contractually bound, the data flows are complex.
🔎 FTC Enforcement History
The 2020 FTC action against Age of Learning (ABCmouse's parent company) focused on billing practices but highlighted broader concerns about the company's treatment of consumers and their data.

Data Collection Summary

Data TypeCollectedRisk Level
Child's Name/AgeYesMedium
Learning Activity DataExtensiveHigh
Device IdentifiersYesHigh
Parent EmailYesMedium
Payment InformationYesMedium
Usage PatternsDetailedHigh

Recommendation

Privacy Risk: ABCmouse collects more data than necessary for providing educational services. The combination of detailed behavioral tracking and device identifiers raises concerns about children's privacy.

For Parents: If you use ABCmouse, consider using it on a dedicated device, declining optional data sharing, and requesting data deletion when you cancel. Better alternatives like Khan Academy Kids exist with far less data collection.