Cannabis platforms collect uniquely sensitive data: purchase history, medical card status, and location information. In an industry operating under federal prohibition, this data carries heightened risks if disclosed to law enforcement or data breached.
Cannabis tech platforms collect some of the most sensitive consumer data imaginable: detailed purchase histories of a federally illegal substance, medical card information, precise location data, and consumption preferences. Despite this sensitivity, privacy protections are weak across the industry. Most platforms share data with brand partners, reserve rights to disclose to law enforcement, and provide limited control over data deletion.
Best privacy practices among cannabis platforms. Limits data sharing but still collects extensive browsing and preference data.
Extensive data collection including location tracking, search history, and dispensary visit patterns. Shares data with advertising partners.
Collects complete purchase history and ID verification data. Limited transparency about data retention and sharing practices.
Most aggressive data collection including purchase analytics shared with brands. Worst privacy practices in the category.