What Is a Public Adjuster?
A public adjuster is a licensed insurance professional who represents policyholders (not insurance companies) in preparing, presenting, and negotiating insurance claims. They work exclusively for you, the policyholder.
Understanding the Different Types of Adjusters
Company Adjuster
Employee of the insurance company. Works for the insurer's interests. You pay nothing directly.
Independent Adjuster
Contractor hired by the insurer. Works for the insurance company's interests. You pay nothing directly.
Public Adjuster
Licensed professional you hire. Works exclusively for you. You pay a percentage of your settlement.
The key distinction is that public adjusters have a fiduciary duty to you. Their job is to maximize your claim payment, not minimize it like the insurance company's adjusters.
What Do Public Adjusters Do?
A good public adjuster handles most aspects of your insurance claim, freeing you from the time-consuming and often frustrating claims process.
Services Public Adjusters Typically Provide
- Policy Review: Analyze your policy to identify all available coverage, limits, and deadlines
- Damage Assessment: Thoroughly document and photograph all damage, often finding damage the insurer's adjuster missed
- Loss Inventory: Help create detailed inventories of damaged or destroyed personal property
- Repair Estimates: Prepare detailed repair estimates using industry-standard software (like Xactimate)
- Claim Preparation: Compile and submit all required documentation, proof of loss forms, and supporting evidence
- Negotiation: Negotiate directly with the insurance company on your behalf
- Additional Living Expenses: Help document and claim ALE if you cannot live in your home
- Supplement Claims: File for additional payments when hidden damage is discovered during repairs
When Should You Hire a Public Adjuster?
Not every claim needs a public adjuster. Here are situations where hiring one typically makes sense.
Good Candidates for Public Adjusters
- Large or complex claims: Generally $10,000+ where the fee is justified by the potential increase
- Major property damage: Fire, flood, hurricane, tornado, or other significant losses
- Denied or underpaid claims: When the insurer has offered significantly less than you believe is fair
- Lack of time or expertise: When you cannot dedicate hours to documenting and negotiating
- Business claims: Commercial property and business interruption claims are complex
- Difficult insurers: When your insurance company is being unresponsive or difficult
When You Probably Do Not Need One
- Small claims under $5,000-10,000 (fees may eat too much of the recovery)
- Simple, straightforward claims the insurer is handling fairly
- Claims where liability or coverage is clearly denied (you may need an attorney instead)
Hiring a public adjuster early, before you accept any payment or sign anything, typically produces better results. However, they can still help if your claim has been underpaid or denied. Many offer free initial consultations.
The Pros and Cons of Public Adjusters
Advantages
- Work exclusively for your interests
- Expert knowledge of policy language and claims process
- Often find damage the insurer missed
- Handle time-consuming documentation
- Professional negotiation skills
- Studies show claims they handle often yield higher settlements
- You pay nothing if they cannot improve your settlement
Disadvantages
- Fees of 5-15% reduce your net recovery
- Quality varies widely among practitioners
- Some unethical practitioners prey on disaster victims
- May slow down the claims process initially
- Cannot sue the insurer if negotiations fail
- For small claims, fees may exceed the benefit
Do Public Adjusters Actually Help?
A 2020 study by the Office of Program Policy Analysis and Government Accountability (OPPAGA) in Florida found that claims handled by public adjusters received settlements averaging 747% higher than claims without public adjusters. However, this does not account for claim complexity or the fact that difficult claims may be more likely to engage public adjusters in the first place.
The bottom line: for large, complex, or disputed claims, a skilled public adjuster often increases your net recovery even after their fee. For simple claims handled fairly by the insurer, you may not need one.
How Much Do Public Adjusters Charge?
Public adjusters are paid a percentage of your insurance settlement. Fees vary by state and complexity but typically fall into these ranges:
| Situation | Typical Fee Range |
|---|---|
| New claims (not yet filed or just filed) | 10-15% |
| Reopened or supplemental claims | 10-15% |
| Denied claims (more work involved) | 15-20% |
| Post-disaster (regulated caps may apply) | 10% (often capped by state law) |
Some states cap public adjuster fees, especially after declared disasters. The fee is typically calculated on the total settlement, including amounts you might have received without the adjuster.
Fee Negotiation Tips
- Fees are often negotiable, especially for larger claims
- Ask if the fee applies only to the increase over the insurer's initial offer
- Understand exactly what services are included
- Get the fee agreement in writing before signing
California heavily regulates public adjusters under Insurance Code sections 15007-15032:
Licensing Required: All public adjusters must be licensed by the California Department of Insurance. You can verify a license at the CDI website.
Fee Caps After Emergencies: Following a declared state of emergency, California caps public adjuster fees at 10% for claims filed within the first year after the emergency declaration.
Written Contract Required: California law requires a written contract specifying all terms, fees, and services. You have 3 business days to cancel after signing.
Prohibited Conduct: California prohibits public adjusters from soliciting claims at the scene of a loss, paying referral fees to emergency responders, or acquiring any interest in the claim.
To verify a public adjuster's license in California, visit the California Department of Insurance License Search.
How to Choose a Good Public Adjuster
The quality of public adjusters varies widely. Here is how to find a reputable one.
Verification Checklist
- Verify their license with your state's insurance department
- Check for complaints or disciplinary actions
- Ask for references from recent clients
- Look for membership in professional associations (NAPIA, state associations)
- Confirm they carry errors and omissions insurance
- Ask about their experience with your type of claim
Questions to Ask Before Hiring
- How long have you been a licensed public adjuster?
- Have you handled claims similar to mine?
- What is your fee, and how is it calculated?
- What specific services will you provide?
- Who will actually work on my claim?
- How will you communicate with me throughout the process?
- What happens if we cannot reach a satisfactory settlement?
- Do you have references I can contact?
Red Flags to Avoid
- Door-to-door solicitation after disasters: Reputable adjusters do not chase storm victims
- Pressure to sign immediately: You should have time to consider and compare
- Guaranteed results: No one can guarantee a specific settlement amount
- Upfront fees: Public adjusters are typically paid only from settlements
- No written contract: Always get everything in writing
- Cannot verify license: If they cannot provide a valid license number, walk away
The Contract: What to Look For
Before signing with a public adjuster, carefully review the contract. It should clearly address:
Essential Contract Terms
- Fee percentage: Exactly what percentage and how it is calculated
- What the fee applies to: Total settlement? Only amounts above insurer's initial offer?
- Services included: What exactly will they do for you?
- Exclusions: What is NOT included (lawsuits, etc.)?
- Cancellation rights: How and when can you cancel?
- Duration: How long does the agreement last?
- Communication: How will they keep you informed?
Never sign a contract you have not fully read and understood. Be especially careful with contracts presented immediately after a disaster when you may be stressed and vulnerable.
In California and many other states, you have a cooling-off period (typically 3 days) to cancel a public adjuster contract. Know your cancellation rights.
Public Adjuster vs. Attorney: Which Do You Need?
Public adjusters and attorneys serve different roles. Understanding the difference helps you get the right help.
| Situation | Who to Hire |
|---|---|
| Claim underpaid but not denied | Public Adjuster |
| Need help with documentation and negotiation | Public Adjuster |
| Coverage denied based on policy interpretation | Attorney |
| Insurer acting in bad faith | Attorney |
| Claim involves potential litigation | Attorney |
| Complex coverage questions | Attorney (may also use PA) |
In some cases, you may benefit from both. A public adjuster can handle the documentation and valuation while an attorney addresses coverage disputes or bad faith issues. Some attorneys work with public adjusters on large claims.
Need Help With Your Property Claim?
Whether you decide to use a public adjuster or not, I can help you understand your options, review your policy, and develop a strategy for your claim.