I'm Sergei Tokmakov, California attorney (Bar #279869). Breach response is high-stakes. Quick framework:
(1) Engage forensics immediately to determine scope. (2) Engage privacy counsel — every state has its own statute and notice requirements vary. (3) Determine which residency states are affected (each state's law applies). (4) Notify EU residents within 72 hours under GDPR Art 33. (5) Notify your cyber insurance carrier. (6) Document the timeline of discovery, mitigation steps, and notification.
For 2,400 records with email + encrypted passwords, most state attorneys general expect notice but rarely take enforcement action absent further harm. Customer notification is the bigger PR/customer-trust issue. Be transparent, be fast, offer credit monitoring even if not strictly required. Informational only.