Upfluence uses AI to build large databases of influencers by scraping public social media profiles. Creators may find themselves in Upfluence's database—and contacted by brands—without ever signing up. This raises fundamental consent questions that the platform's terms don't adequately address.
Upfluence builds its influencer database by scraping public social profiles. Creators are added and analyzed without explicit consent, turning public posts into monetizable data for the platform.
The platform tracks engagement metrics, follower growth, and content performance across your social profiles. This data is used to pitch you to brands, who then use it in negotiations.
Upfluence compiles contact information from various sources, enabling brands to reach out directly. You may receive campaign offers without understanding how they found you.
AI algorithms estimate your "worth" based on metrics. These valuations become anchors in brand negotiations, potentially undervaluing your actual market rate.
Being in the database can lead to brand opportunities you wouldn't otherwise receive, especially for smaller creators.
Unlike some platforms, you don't need to use Upfluence to be discovered. Brands find you directly based on database searches.
Understanding AI influencer discovery: