Influencer marketing platforms connect creators with brands but often include concerning terms around content licensing, payment delays, and intellectual property rights. Understanding these terms is essential for creators protecting their work and income.
Influencer marketing platforms profit by taking percentages from both brands and creators. Their terms often grant broad content licenses, delay payments significantly, and include extensive indemnification requirements. Creators bear disproportionate liability while platforms retain flexibility to change terms unilaterally.
Major influencer marketing platform connecting creators with enterprise brands. Terms grant extensive content licensing rights and include significant payment timing flexibility.
Creator management platform for DTC brands. Terms heavily favor brands with extensive content usage rights and limited creator protections.
AI-powered influencer discovery and campaign management. Creator database scraping raises consent concerns; terms favor platform and brands.
Enterprise influencer marketing platform used by major brands. Complex terms with extensive data collection and content licensing provisions.