🚨 Key Gotchas Found

Google Data Integration High

Since Google's acquisition of Fitbit, your health data can be integrated with Google's massive advertising ecosystem. While Google promised to keep Fitbit data separate, the terms allow data sharing across Google services.

"Fitbit may share your information with Google and other Alphabet companies for purposes described in this Privacy Policy... to provide and improve services across our family of companies."

Health Data for Advertising High

Your fitness metrics, sleep patterns, and health trends can be used to target ads across the Google advertising network - even if you opted out of Fitbit-specific marketing.

"We may use information about your health and fitness activities to provide you with relevant advertisements and offers... on Google services and partner websites."

Premium Feature Lock-In Medium

Basic features that were once free are now locked behind Fitbit Premium. Historical health insights and detailed sleep analysis require ongoing subscription payments.

"Certain features and health insights are available only to Fitbit Premium members. Feature availability may change at any time."

Device Obsolescence Policy Medium

Fitbit can discontinue support for older devices, rendering them less functional. Your device may stop syncing properly when Fitbit decides to "sunset" its software support.

"We may discontinue support for certain devices and features. When support ends, functionality may be limited or unavailable."

📊 Score Breakdown

Health Data Protection 10/30
Third-Party Sharing 6/20
Subscription Fairness 10/15
Data Portability 8/15
Deletion Rights 4/10
Dispute Resolution 4/10

🤔 What This Means For You

Fitbit's acquisition by Google has fundamentally changed the privacy calculus. Your intimate health data - sleep patterns, heart rate, menstrual cycles, stress levels - now sits within the world's largest advertising company.

If you use Fitbit, you should:

  • Review your Google account privacy settings and Fitbit-specific privacy controls
  • Consider whether you want your health data connected to your Google profile
  • Disable personalized advertising across Google services if you want to limit targeting
  • Regularly export your Fitbit data as backup since features may be deprecated
  • Be aware that "anonymized" data can often be re-identified when combined with other Google data