Amazon Seller Central Terms Review

"Amazon is the most dangerous platform for sellers to depend on. I've seen businesses with millions in annual revenue shut down overnight with no meaningful appeal process. The 90-day fund hold is particularly devastating - it's designed to give Amazon leverage, not to protect consumers.

The data usage clause is often overlooked but incredibly important. Amazon isn't just your sales channel - they're your competitor with full visibility into your best-selling products, margins, and supplier relationships. Many private-label sellers have been undercut by Amazon Basics after sharing this data.

My recommendation: Never let Amazon exceed 30% of your total revenue. Diversify to Walmart, your own Shopify store, and other channels. Maintain cash reserves equal to at least 90 days of Amazon revenue in case of suspension. Document everything meticulously for appeals."