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Clearly establish that you're an intermediary, not a party to transactions. This language is crucial for Section 230 immunity and avoiding liability for seller conduct.

Define seller requirements for product accuracy, legal compliance, and customer service. Without clear obligations, you may be deemed responsible for seller failures.

Disclose all fees, commissions, and payment terms clearly. Hidden fees trigger FTC scrutiny and state consumer protection enforcement actions.

Establish clear dispute resolution procedures between buyers and sellers. Define your role (if any) in mediating disputes and when platform intervention occurs.

Enumerate prohibited items and content categories. Cover regulated goods, counterfeit products, illegal items, and restricted categories to protect against vicarious liability.

Reserve broad discretion to suspend or terminate seller accounts. Include clear grounds for termination and procedures for fund holds to protect against fraud.