Swagbucks creates comprehensive profiles by combining data from multiple activities: surveys, shopping, video watching, and web searches. This multi-dimensional profiling provides deep insights into consumer behavior that's valuable to advertisers and market researchers.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Survey Responses | All answers | Survey clients | Market research |
| Shopping Behavior | Purchases, stores | Retail partners | Consumer insights |
| Search History | Swagbucks searches | Search partners | Ad targeting |
| Video Viewing | Content watched | Content partners | Interest profiling |
| Demographics | Detailed profile | All partners | Targeting data |
Unlike pure survey sites, Swagbucks combines data from shopping, searching, video watching, and surveys to create comprehensive consumer profiles far more detailed than any single activity would reveal.
As part of Prodege, your data may be shared across their network including MyPoints, InboxDollars, and other properties, expanding your data footprint beyond Swagbucks alone.
Data flows to survey providers, shopping partners, advertising networks, and market research firms. Each activity type has its own set of third-party recipients.
The SwagButton extension monitors browsing to activate cashback offers, but this also provides visibility into sites you visit beyond shopping.
Various opt-out mechanisms exist for marketing and some data sharing, though core data collection is required for platform use.