Survey Junkie's business is selling access to consumer opinions and demographics. Your detailed profile information and survey responses are shared with market research clients who pay for these insights. The more personal information you provide, the more valuable—and more exposed—your profile becomes.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Detailed Demographics | Age, income, education | Research clients | Panel access |
| Survey Responses | All answers | Survey sponsors | Research data |
| Household Information | Family, purchases | Brand clients | Consumer insights |
| Health Information | Via health surveys | Pharma research | Health market data |
| Device/Location | IP, device info | Verification | Fraud prevention |
Your detailed profile—income, education, household composition, purchasing habits—is the product being sold. Market researchers pay to access people matching specific demographic criteria.
Every survey response goes to the sponsoring company or research firm. Your opinions on products, brands, and topics become data assets for corporations.
Health-related surveys collect medical conditions, medications, and healthcare information that's valuable to pharmaceutical and healthcare companies.
Survey responses accumulate over time, building increasingly detailed profiles. Years of survey participation creates comprehensive behavioral and attitudinal records.
Individual surveys may provide specific information about how responses will be used, allowing some informed consent at the survey level.