ThredUp's consignment model creates unique privacy implications. When you send clothing for resale, they photograph, categorize, and analyze each item—building detailed profiles of your wardrobe, style preferences, brands you own, and economic indicators. This physical-to-digital data collection goes beyond typical marketplace tracking, creating comprehensive consumer profiles from your actual belongings.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Full name, email, phone | Yes | Yes | Unclear |
| Home address (shipping) | Yes | Yes | No |
| Wardrobe/item inventory | Yes | Partners | Unclear |
| Brand preferences | Yes | Yes | Unclear |
| Sizing information | Yes | Partners | Unclear |
| Payment and banking info | Yes | Partners | No |
| Browsing and purchase history | Yes | Yes | Yes |
ThredUp photographs and catalogues every item you send, creating a detailed record of your wardrobe including brands, sizes, condition, and style. This data reveals economic status, fashion preferences, and lifestyle information.
The combination of what you sell and what you buy creates comprehensive consumer profiles. ThredUp knows what you're getting rid of and what you're interested in acquiring.
ThredUp partners with major fashion brands through their Resale-as-a-Service (RaaS) program, potentially sharing aggregated consumer insights with retail partners.
Even items ThredUp rejects are logged and analyzed. They maintain records of what they deemed unsellable, adding to your consumer profile.
ThredUp shares browsing data with numerous advertising partners and uses detailed analytics tracking to monitor user behavior across their platform.
California residents can opt out of data "sales" under CCPA. ThredUp provides a "Do Not Sell My Personal Information" option in their privacy settings.
Users can request account deletion, though ThredUp may retain some data for legal compliance and fraud prevention purposes.