Poshmark's social commerce model creates significant privacy exposure. Profiles are public by default, displaying your listings, sales history, and "love" activity. The platform shares data extensively with advertising partners and uses detailed behavioral tracking. The acquisition by Naver (South Korean tech conglomerate) in 2023 expanded the data-sharing ecosystem internationally.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Full name, email, phone | Yes | Yes | Unclear |
| Shipping addresses | Yes | Yes | No |
| Payment information | Yes | Partners | No |
| Profile photos and bio | Yes | Public | No |
| Browsing and search history | Yes | Yes | Unclear |
| Transaction history | Yes | Partners | No |
| Device and location data | Yes | Yes | Unclear |
Your profile, listings, purchases, and "loves" are visible to everyone. Other users can see your activity, closet value estimates, and when you're online. No true private mode exists.
Poshmark shares data with numerous advertising partners including Facebook, Google, and various retargeting networks. Your browsing behavior follows you across the web.
Since Naver's acquisition, data may be shared with the broader Naver corporate family, which includes international operations and various technology services.
The "following" system, Posh Parties, and sharing features create detailed social graphs and activity logs that are retained and analyzed.
All buyer-seller communications through the app are logged, analyzed, and may be reviewed for policy enforcement or legal purposes.
California residents can request data access and deletion under CCPA. Poshmark provides a process for these requests through their privacy settings.
Users can opt out of some email marketing and push notifications, though platform activity notifications cannot be fully disabled.